Director, Digital Marketing job opportunity at Magnet Forensics Inc..

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Magnet Forensics Inc. Director, Digital Marketing
Experience: 11-years
Pattern: hybrid
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Marketing

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degreeDiploma
loacation Waterloo, Ontario, Canada
loacation Waterloo, Onta..........Canada

Directly impact global pipeline generation through #digital channels, with a mandate to increase digital conversions and improve cost efficiencies, contributing to a $200M+ pipeline __ Define and lead #Magnet’s global #digital marketing #strategy across paid media, #SEO, ABM, email, and web optimization with accountability to analyze and report on results to senior leadership __ Own the website experience, transforming it into a SaaS-ready platform with dynamic personalization, onboarding flows, and optimized for a #product-led growth experience __ Implement AI-powered tools for content recommendations, chatbot engagement, GEO strategy and predictive analytics to scale internal efficiencies and impact customer digital engagement journey __ Oversee digital infrastructure, integrating marketing automation and CRM systems for real-time personalization __ Launch integrated campaigns across multiple products & buying persona's, in partnership with product marketing, brand, and demand generation teams __ Lead and mentor a high-performing digital marketing team, fostering innovation and accountability, and driving towards excellence __ Manage agency relationships and digital budget allocation __ Establish and report on KPIs including funnel performance, attribution, and ROI __ Collaborate with senior leadership to align digital strategy with business goals and growth targets

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