Senior Manager, Marketing Operations job opportunity at Workato.

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Workato Senior Manager, Marketing Operations
Experience: 7-years
Pattern: full-time
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Senior Manager

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degreeTechnical Certificate
loacation Palo Alto, California, United States Of America
loacation Palo Alto, Cal..........United States Of America

Lead and mentor a small, high-performing Marketing Operations team, fostering growth, accountability, and strong execution __ Own and administer Marketo, ensuring system performance, campaign execution, and compliance with data privacy regulations like GDPR __ Manage and evolve the full #marketing tech stack, identifying and implementing tools that enhance scale, performance, and automation __ Champion data quality and governance, especially within Marketo, to ensure accurate reporting, segmentation, and campaign targeting __ Partner cross-functionally with #Sales, RevOps, IT, and Growth teams to ensure alignment on lead management, campaign execution, and pipeline generation __ Drive pipeline through intelligent automation, including lead scoring, routing, enrichment, and agentic workflows that optimize performance __ Support #marketing budgeting, forecasting, and planning by delivering accurate data and insights tied to campaign performance and pipeline impact __ Own and evolve marketing performance reporting, surfacing actionable insights across the funnel to guide strategy and execution __ Build scalable #operational processes and frameworks to support campaign launches, field events, outbound motions, and ABM programs __ Ensure flawless execution of special projects, including building automations and enhancing lead flow to improve speed-to-lead and pipeline acceleration

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