Director of Program Marketing (Hybrid) - Olin Business job opportunity at WashU.

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WashU Director of Program Marketing (Hybrid) - Olin Business
Experience: 7-years
Pattern: hybrid
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Program Marketer

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degreeBachelor's (B.Sc.)
loacation Washington University Danforth Campus, United States Of America
loacation Washington Uni..........United States Of America

In partnership with the GPO, oversee research and #customer insights on prospective students, ensuring alignment and understanding of the target audiences across the organization. __ Develop marketing strategies for WashU Olin’s degree programs that deliver on goals for applications and enrollments. This includes leading annual strategy plan development and ongoing data-based refinement to maximize impact. __ Establish metrics framework, including dashboards for ongoing tracking and reporting, that directly align with #WashU Olin’s strategic priorities __ Managing the Program Marketing budget to optimize return on investment across various marketing channels. __ Direct #marketing tactics and content strategy for prospective students across earned, owned, paid and social channels including business school media, website, email, paid search, display #advertising, retargeting and social media. __ Collaborate closely with the GPO and Recruitment teams to develop a highly integrated approach to marketing and recruitment of prospective Olin students, creating holistic plans and metrics and demonstrating a spirit of shared accountability. __ Partner closely with CRM team to activate total funnel approach to marketing strategy and deliver business goals. __ Manage and oversee all day-to-day integrated marketing communications activities for the #ProgramMarketing team to drive measurable impact. __ Collaborate closely with the Reputation Management team to leverage thought leadership and enterprise strategies and assets to drive program marketing and recruitment goals. __ #Manage relationships with relevant agencies, contractors and/or platforms directly (i.e. LinkedIn). __ Recruit, select, develop, and coach, reward and retain, and optimize talent. __ Provide guidance and direction to staff with emphasis on establishing and maintaining a high-performing work environment and results-driven culture. __ Foster effective methods of communication, empowerment, and collaboration within and across teams. __ Drive development of the team to stay abreast of changing technologies and channels in the higher education and overall marketing communications industry.

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