Digital Ad Ops Manager job opportunity at Lyft, Inc..

Home Jobs In United States Of America Tag: Operations Manager Digital Ad Ops Manager position at Lyft, Inc.


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Lyft, Inc. Digital Ad Ops Manager
Experience: 3-years
Pattern: full-time
Country:
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Salary:
Status:
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degreeBachelor's (B.Sc.)
loacation New York, NY, United States Of America
loacation New York, NY....United States Of America

Responsibilities: Collaborate with advertisers to set up and launch #advertising #campaigns on the #Lyft #platform Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement Partner with the Account Management Team to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI Analyze campaign data to identify opportunities for optimization and make data-driven recommendations Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance Ensure all ad creatives are displayed correctly and consistently across various devices and platforms Troubleshoot and resolve any technical issues related to ad delivery and performance Generate regular reports on campaign performance and provide insights to advertisers and internal teams #Utilize #data to #develop performance #insights and recommendations for campaign improvements Collaborate closely with Lyft Media's sales and account management teams to understand advertiser objectives and deliver on campaign goals Stay updated on industry trends and Lyft's platform updates to incorporate best practices into campaigns Ensure that all advertisements adhere to industry regulations and Lyft Media's advertising policies Stay informed about changes in advertising regulations and update campaigns accordingly

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