Product Marketing Manager job opportunity at Thatch.

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Thatch Product Marketing Manager
Experience: 5-years
Pattern: remote
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Marketing Manager

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degreeBachelor's (B.Sc.)
United States Of America

Own positioning & messaging by crafting clear #value propositions by segment/persona and ensuring consistency across web, sales, and channel materials while leading "Market Moment" launches with tiered launch plans for new #products and partnerships. __ Build persona & ICP depth by developing detailed buyer/user personas (HR leaders, brokers, etc.) and mapping their pains, triggers, and objections to inform targeted marketing #strategies. __ Drive sales & channel enablement by creating pitch decks, one-pagers, talk tracks, battlecards, and objection handling materials while helping train AE/SDR and broker-facing #teams for maximum effectiveness. __ Maintain competitive & #market intelligence through win/loss insights, competitor tracking, and translating findings into actionable strategy and content that drives competitive advantage. __ Source #customer proof and content including stories, case studies, and testimonials while serving as the voice of the customer by synthesizing research, interviews, and support #data to inform product roadmap and prioritization.

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