Senior Product Manager, Growth - Lyft Ads. job opportunity at Lyft, Inc..

Home Jobs In United States Of America Tag: Product Management and Marketing Senior Product Manager, Growth - Lyft Ads. position at Lyft, Inc.


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Lyft, Inc. Senior Product Manager, Growth - Lyft Ads.
Experience: 5-years
Pattern: full-time
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Product Management and Marketing

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loacation New York, NY, United States Of America
loacation New York, NY....United States Of America

Responsibilities: Pioneer new advertising opportunities by analyzing Lyft's ecosystem to identify untapped monetization potential, developing data-driven hypotheses for greenfield ad products, and transforming emerging patterns into actionable growth strategies. Lead through experimentation by designing and executing rapid testing frameworks to validate/disprove hypotheses, building MVPs and prototypes to test advertiser demand and user acceptance, and iterating quickly based on learnings to find #product-market fit. Increase experimentation velocity by translating a wide range of use cases into reusable, extensible solutions and scalable deployment workflows. #Drive #revenue #growth by developing full-stack advertising products from ideation through launch and optimization, setting aggressive growth targets and success metrics aligned with Lyft Media's vision, and optimizing yield and advertiser ROI through continuous product improvements. Build alignment across complex stakeholders including engineering, data science, sales, marketing, and advertiser operations teams, while clearly communicating experiments, learnings, and strategic pivots to leadership. Own #end-to-end #product #delivery from opportunity identification through development, launch, growth, and maintenance, ensuring seamless integration with existing Lyft Media platform capabilities. Champion advertiser outcomes by deeply understanding advertiser needs across different verticals and use cases, developing products that deliver measurable business results and ROI, and establishing feedback loops to continuously improve advertiser satisfaction.

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