Product Marketing Manager, Lyft Healthcare job opportunity at Lyft, Inc..

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Lyft, Inc. Product Marketing Manager, Lyft Healthcare
Experience: 5-years
Pattern: full-time
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Marketing and Sales

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degreeBachelor's (B.Sc.)
loacation New York, NY, United States Of America
loacation New York, NY....United States Of America

Responsibilities: Develop and drive a strategy for business-facing products in conjunction with the #Product, Sales, and #Marketing #teams, including but not limited to go-to-market plans, sales enablement, competitive analysis, customer segmentation, product positioning, and messaging #Lead #customer #adoption, usage, and loyalty of products like Concierge and Concierge API with clear product positioning, naming, launch, onboarding, and marketing programs Be the voice and expert of personas within our target industries to influence the roadmap Work cross-functionally with Product, Design, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launches Identify new types of features based on customer research, competitive analysis, and market trends Drive cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing product initiatives

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