Product Marketing Manager, Lyft Business job opportunity at Lyft, Inc..

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Lyft, Inc. Product Marketing Manager, Lyft Business
Experience: 5-years
Pattern: hybrid
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Marketing Manager

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degreeBachelor's (B.Sc.)
loacation San Francisco, CA, United States Of America
loacation San Francisco,..........United States Of America

Develop and drive a strategy for business-facing products in conjunction with the Product, #Sales, and #Marketing teams, including but not limited to go-to-market plans, sales enablement, competitive analysis, customer segmentation, product positioning, and messaging Lead customer adoption, usage, and loyalty of products like Concierge and Concierge API with clear product positioning, naming, launch, onboarding, and marketing programs Be the voice and expert of personas within our target industries to influence the roadmap Work cross-functionally with Product, #Design, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launches Identify new types of features based on customer research, competitive analysis, and market trends

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