Communications Marketing Director job opportunity at American Heart Association.

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American Heart Association Communications Marketing Director
Experience: 3-years
Pattern: full-time
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Marketing Director

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degreeBachelor's (B.Sc.)
loacation Charlotte, NC, United States Of America
loacation Charlotte, NC....United States Of America

Develops and implements local strategic communications plans that promote the #AmericanHeart Association's nationally driven priorities, local events, community impact, Science news and cause initiatives. __ Writes, distributes and pitches news releases and other supporting media materials to local traditional and non-traditional media. __ Secures media sponsorships for local events and priority initiatives, as appropriate. __ Implements awareness campaigns around heart and stroke related topics and works collaboratively with other key market staff to develop an integrated approach to such campaigns. __ Works with staff to ensure that national branding guidelines are followed. __ Develops and implements communications plans for sponsor funded activations and strategic alliances. __ Identifies, secures and media trains local spokespersons. __ Provides #marketing and communications support for development and fundraising events and activations, as appropriate. __ Identifies human interest stories for media coverage, social media posts, internal and external communications channels and event integration. __ Tracks all media coverage via a media tracking system and manages a spokesperson database. __ Works with video production companies and photographers to content, social media and other #marketing communications resources.

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