Lead Product Marketing Manager, Consumer (Remote) job opportunity at Yelp Inc..

Home Jobs In United States Of America Tag: Marketing Lead Product Marketing Manager, Consumer (Remote) position at Yelp Inc.


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Yelp Inc. Lead Product Marketing Manager, Consumer (Remote)
Experience: 8-years
Pattern: remote
Country:
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Salary:
Status:

Marketing

Copy Link Report
degreeDiploma
United States Of America

Assess #market needs and conduct research, in partnership with market and product research teams, to influence new #product development, acting as the voice of the customer for product and engineering teams. __ Maintain a deep understanding of the competitive landscape, industry trends, and #customer needs across key segments. __ Drive feature gap analyses and identify opportunities to improve existing products and experiences based on market feedback, data, and competitive insights. __ Develop crisp segmentation, positioning, and value propositions by integrating insights from consumer research and market analysis. __ #Lead the strategy and flawless execution of go-to-market launches for new products, features, and enhancements - partnering with designers, marketers, content creators, and cross-functional teams. __ Build cohesive, compelling messaging frameworks and execute outstanding copy across multiple touchpoints, ensuring brand consistency and clarity. __ Execute ongoing product storytelling and campaign strategies that drive engagement and reinforce our value proposition. __ Measure impact of launches and campaigns; iterate based on data and insights to optimize results. __ Demonstrate strong organizational and interpersonal skills - set priorities, problem-solve, multitask, and work independently in a rapidly changing environment. __ Display outstanding prioritization and project management skills, balancing immediate execution with long-term vision. __ Collaborate with in-house designers and content developers to deliver best-in-class content aligned with product launches and key milestones. __ Champion alignment with Marketing, Comms, Community, Customer Support and Product teams to ensure consistency in product messaging, positioning, and activation. __ Maintain a leadership presence: influence, inspire, and motivate cross-functional partners and stakeholders up, down, and across the business. __ Leverage AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectiveness. __ Develop the content strategy in close collaboration with Growth, Social, PR, and Community teams - to ensure consistent, compelling messaging and seamless customer experiences across all channels and touchpoints.

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