Director, Consumer Growth Marketing job opportunity at Yelp Inc..

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Yelp Inc. Director, Consumer Growth Marketing
Experience: 10-years
Pattern: remote
Country:
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Salary:
Status:

Marketer

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degreeBachelor's (B.Com.)
United States Of America

What you'll do: Shape and Lead Growth #Strategy: Own and execute a comprehensive growth marketing strategy that supports multiple #business objectives, including traffic, activation, engagement, retention, and contributions. Act as a team lead by thoughtfully delegating and empowering team members with clear direction, goals, and accountability. #Develop and coordinate multi-channel programs to generate high-quality traffic and efficiently grow the top of the funnel across all key verticals, including Services. Optimize User Onboarding & Activation: Partner with Product and Biz Ops to analyze, refine, and optimize all aspects of the onboarding and activation funnel. Identify and address friction points, and deliver innovative in-product experiences that improve new user retention and help users reach their “aha” moments faster. Drive Engagement, Cross-selling, & Churn Prevention: Design and iterate on lifecycle programs such as email, push, and in-product messages that deepen engagement throughout the user journey. Create strategies to increase cross-selling and reduce churn. Lead the development of proactive campaigns for retention and reacquisition, using data and customer insights.

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