Growth Marketing Manager, Paid Social (Remote) job opportunity at Yelp Inc..

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Yelp Inc. Growth Marketing Manager, Paid Social (Remote)
Experience: 3-years
Pattern: remote
Country:
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Salary:
Status:

Manager

Copy Link Report
degreeBachelor's (B.Com.)
United States Of America

#Yelp’s cutting edge performance marketing team is on a mission to help connect consumers with local #businesses and service professionals. Our team works together to drive growth and positive contribution margin by acquiring new customers, new businesses, and maximizing yield and revenue from paid marketing channels. Are you passionate about driving business growth through paid social #campaigns? We’re searching for a results-oriented Paid Social Manager to lead, innovate, and optimize paid advertising programs across the Paid Social ecosystem. You’ll manage large-scale campaigns, analyze performance, and work cross-functionally to meet ambitious marketing goals. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States. __ Own the end-to-end strategy, execution, and optimization of paid advertising across Paid Social platforms to achieve user acquisition and #lead generation targets. __ Oversee the #management of external digital marketing agencies, including performance evaluation, goal alignment, and process improvement. __ Partner cross-functionally with creative, analytics, and product teams to build and execute a best-in-class creative and landing page strategy, developing ad copy, visuals, and user experiences that drive measurable results. __ Develop and scale test-and-learn approaches for new #ad formats, bidding strategies, and audiences. __ Manage significant budgets, maximizing returns while maintaining efficiency and ROI across campaigns. __ Establish KPIs, monitor campaign performance, support the creation of testing and learning roadmaps, and regularly report on results and insights to key internal #stakeholders. __ Implement rigorous A/B and multivariate testing to drive incremental improvements in campaign performance. __ Leverage advanced tools (Ads Manager, reporting dashboards, attribution solutions) to ensure #campaigns deliver against targets. __ Stay up-to-date on Paid #Social platform changes, #industry trends, and platform best practices; proactively recommend and implement #optimization opportunities.
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