Marketing Communications Manager job opportunity at Workato.

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Workato Marketing Communications Manager
Experience: 6-years
Pattern: full-time
Country:
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Status:

Marketing

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degreeBachelor's (B.A.)
loacation Tokyo, Japan
loacation Tokyo....Japan

As the #Marketing #Communications #Manager for #Japan, you will drive the planning, execution, and optimization of marketing communications to build brand awareness, create thought leadership, generate leads, and support business growth. You will work closely with APJ and global marketing teams, sales, and partners to deliver impactful campaigns tailored to the Japanese market. __ In this role, you will also be responsible to: Develop and execute marketing communications strategies for Japan, including messaging development, branding campaign, customer stories, contents transcreation, content marketing, media messaging, press releases, public relations, media relations, analyst relations, social media, web contents , and corporate messaging. Localize global marketing assets and messaging to ensure cultural and market relevance. Manage communication channels (PR, Media, Analyst, web, social, emails, corporate materials) and optimize for engagement and conversion. Plan and execute online and offline event contents (webinars, tradeshows, partner events) to drive thought leadership, awareness and brand engagement.. Collaborate with sales and partners to align marketing activities with business goals. Analyze branding and campaign performance and provide actionable insights to improve ROI. Manage external agencies and vendors as needed. Ensure brand consistency across all communications and touchpoints. __ Requirements Qualifications / Experience / Technical Skills Bachelor’s degree in Marketing, Communications, Business, or related field. 5+ years of experience in marketing communications, preferably in B2B SaaS or technology. Proven track record of running successful communications output in Japanese. Strong understanding of Japanese communications channels, communication programs, media landscape, and customer behavior. Experience with digital marketing channels, content creation tools, and analytics tools (e.g., figma, canva,sprout, ). Excellent project management and communication skills. Native-level Japanese and business-level English required.

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