Media Measurement Director job opportunity at Coca-Cola.

Home Jobs In United States Of America Tag: Job Media Measurement Director position at Coca-Cola


DatePosted 6 Days Ago bot
Coca-Cola Media Measurement Director
Experience: 10-years
Pattern: full-time
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Copy Link Report
degreeMBA
loacation US - GA - Atlanta, United States Of America
loacation US - GA - Atla..........United States Of America

Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: March 5, 2026 Shift: Job Description Summary: At The   Coca Cola   Company, we are constantly evolving how we connect with billions of consumers across North America and around the world. As a global leader in beverages and brand-building, we are committed to creating a more innovative, data-powered, and consumer-centric marketing ecosystem—one that fuels growth across our expansive portfolio and empowers our teams to make bold, insight-driven decisions.   As part of our North America Operating Unit Marketing team, the   Media Measurement Director   plays a critical role in enabling   best in class   media effectiveness, helping us understand how our investments drive brand strength, consumer engagement, and business growth. In this role, you will shape the approach for how we quantify performance, guide strategy, and drive continuous improvement across the full marketing funnel.   We are seeking a strategic thinker with a passion for analytics, a deep understanding of media measurement methodologies, and a strong ability to translate insights into action. If you thrive at the intersection of data, creativity, and business impact—and want to influence one of the world’s most iconic marketing engines—this opportunity is designed for you.   What   You’ll   Do for Us   Develop and own a unified media measurement framework that evaluates the full marketing funnel, ensuring clarity around key performance indicators, success metrics, and campaign effectiveness across all channels.   Lead the execution and ongoing evolution of marketing mix modeling programs, collaborating with analytics partners to design studies,   validate   data, interpret outputs, and communicate implications for budget allocation and strategic decisions.   Guide   multi-touch attribution approaches for digital marketing, ensuring alignment between attribution insights and broader modeling efforts to drive   accurate , future-forward decision making.   Implement consistent in-flight and post-campaign measurement processes, ensuring the organization has   timely   access to dashboards, pacing metrics, test results, and comprehensive   post program   reviews.   Consolidate   performance data across diverse sources—including media delivery, brand health tracking, sales integration, sentiment, and experiment results—to tell a clear story of marketing effectiveness.   Partner closely with Media, Integrated Marketing Experience, and Finance teams to embed measurement into campaign briefing, planning, execution, and business case development.   Provide forward-looking scenario modeling or benchmarking to   anticipate   campaign performance and help shape   outcome driven   media strategies.   Translate complex analytical results into accessible insights for leaders and cross-functional partners,   facilitating   discussions that drive learning, clarity, and action.   Serve as product owner for marketing performance measurement tools and technologies, aligning with IT and   MarTech   teams to assess platforms, enhance data integration, and ensure the system supports advanced analytic needs.   Champion a   test and learn   culture, designing statistically sound experiments—including A/B tests, geo holdouts, and incrementality tests—to quantify impact and fuel innovation.   Maintain a “learning agenda” to prioritize experimentation, drive continuous improvement, and ensure output informs annual planning cycles.   Monitor industry shifts in privacy, data regulations, and digital measurement methodologies to keep   Coca Cola’s   capabilities leading-edge and future ready.   Communicate performance stories through quarterly reports, dashboards, and presentations, ensuring transparency, accountability, and shared understanding of marketing ROI.   Lead, coach, and develop a team of analysts and measurement specialists, fostering a collaborative, inclusive, and high-performance culture rooted in curiosity and data-driven decision making.   Requirements & Qualifications   Bachelor’s degree in Marketing , Business, Statistics, Data Science, Economics, or a related field; graduate degree (MBA or master’s) is beneficial but not   required .   10+ years of experience in marketing analytics, media measurement, advertising effectiveness, or related areas.   Expertise   in marketing mix modeling, multi-touch attribution, and experimental design applied to real-world media and marketing challenges.   Strong understanding of media platforms and measurement approaches across television, digital, mobile, social, influencer, and retail media.   Experience working with vendors such as Nielsen, IRI, Analytic Partners, or comparable measurement partners.   High   proficiency   in digital analytics concepts, including conversion tracking, viewability, engagement metrics, and sales linkage.   Familiarity with data tools such as Google Analytics, data visualization platforms (Power BI or Tableau), and basic fluency in R or Python for model interpretation.   Ability to connect marketing measurement to broader business outcomes, effectively linking brand and performance metrics to revenue and growth.   Strong communication   skills with   an   ability to simplify technical insights, influence stakeholders, and present confidently to senior leaders.   Demonstrated experience leading teams, setting vision, coaching talent, and driving cross-functional collaboration in a   fast paced   environment.   Proven capability in stakeholder management, including navigating challenging conversations and providing constructive, solution-oriented guidance.   Growth mindset with a passion for continuous learning, innovation, and staying current with industry trends in analytics, measurement, and AI-driven insights.   Comfort working in environments of ambiguity, adapting quickly to evolving priorities or new business needs.   Commitment to ethical data use and understanding of privacy considerations in modern measurement practices.   Ability to manage multiple simultaneous projects and deliver high-quality insights at speed.   What   We’ll   Do for You   Provide a dynamic, inclusive environment where you can shape measurement innovation at one of the world’s most admired marketing organizations.   Empower you with advanced tools, learning opportunities, and development pathways to accelerate your career.   Connect you   with a global network of forward-thinking marketers, analysts, and business leaders committed to growth, creativity, and positive impact.   All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire. Skills: Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Sustainability, System Economics, User Experience (UX) Design Pay Range: $169,000 - $200,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision  to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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