Summer Intern, CRM, Naturium job opportunity at e.l.f. Beauty, Inc..



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e.l.f. Beauty, Inc. Summer Intern, CRM, Naturium
Experience: General
Pattern: hybrid
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Marketing,Digital & Digital Commerce

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degreeBachelor's (B.Sc.)
loacation Los Angeles, CA, United States Of America
loacation Los Angeles, C..........United States Of America

About the Companye.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-usPosition SummaryThe CRM Summer e.l.f.tern will support Naturium’s lifecycle and loyalty marketing efforts, helping drive customer acquisition, engagement, and retention across owned channels. This role offers hands-on experience with email, SMS, loyalty programs, and customer journey optimization, while collaborating cross-functionally to ensure cohesive, data-informed messaging throughout the customer lifecycle.\nResponsibilities:Lifecycle & Loyalty InitiativesSupport the development of a new loyalty acquisition strategy across owned channels, paired with a retention approach for newly enrolled membersAssist in designing and optimizing customer journeys, including welcome, replenishment, post-purchase, and loyalty tier experiencesCoordinate loyalty promotions, point mechanics, rewards catalog updates, and member communicationsMonitor and track loyalty KPIs, including enrollment, activation, and repeat purchase rateEmail & SMS Campaign SupportHelp develop email and SMS strategies supporting product launches, brand initiatives, and product educationCreate and maintain briefs for copy and creative assetsAssist with building, QA’ing, and deploying email and SMS campaigns (promotional, transactional, lifecycle, winback, post-purchase, and educational)Support audience segmentation, personalization logic, and A/B testing initiativesTYB & Loyalty App ManagementSupport day-to-day coordination with TYB and other loyalty or UGC platforms, including briefs, asset delivery, and campaign timingTrack and report on engagement, referrals, UGC submissions, and reward fulfillmentAssist with troubleshooting and escalating platform issues to external vendorsOperations & Cross-Functional SupportPartner with Brand, Creative, eCommerce, and Customer Service teams to align messaging, promotions, and timingSupport promotional setup, including UTMs and offer codes, to ensure accurate tracking and executionRequirements:Must be available for the full internship period: June 1st - August 28thMust be a rising junior or senior at the time of the internshipCurrently pursuing a Bachelor’s degree in Marketing, Communications, Business, or a related fieldStrong interest in CRM, loyalty, and lifecycle marketingFamiliarity with email and SMS platforms is a plusBasic understanding of segmentation, personalization, A/B testing, and marketing analyticsExperience using Figma is a plusHighly organized with strong time management and communication skillsComfortable working with spreadsheets, trackers, and dashboardsDetail-oriented with a QA mindset and ability to follow structured processesPassion for the beauty industry, with awareness of competitors and thought leadersBusiness Rationale:This summer, the CRM e.l.f.tern will support Naturium’s lifecycle and loyalty marketing initiatives, with a primary focus on strengthening loyalty program acquisition and retention. As a core project, the intern will help develop an owned-channel strategy to induct new members into the loyalty program, plan their onboarding experience, and map their ongoing journey. Through hands-on execution across email, SMS, and loyalty platforms, this role will help drive stronger customer relationships and long-term engagement.\n$20 - $20 an hour\n

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