Coupons Specialist job opportunity at Despegar.

Home Jobs In Argentina Tag: Commercial – Marketing Coupons Specialist position at Despegar


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Despegar Coupons Specialist
Experience: 3 Years
Pattern: hybrid
Country:
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Commercial,Marketing

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degreeBachelor's (B.Sc.)
loacation Buenos Aires, Argentina
loacation Buenos Aires....Argentina

We are looking for a Coupons Specialist to lead the coupon strategy, governance and performance framework across the company, working cross-functionally with Marketing, Finance, Analytics, Product and local teams. This role operates as a Center of Excellence, bringing structure, visibility and clear standards to ensure coupons are used in a consistent, incremental and business-aligned way.Coupon Strategy & Governance- Define the global coupon framework, including budget ownership, rules and usage principles.- Bring order and visibility to a lever that is currently fragmented across teams and countries.- Ensure coupons are aligned with business objectives and customer value proposition.Quality Standards & Approval Processes- Define minimum quality criteria for launching coupons.- Design a simple, clear and robust approval process.- Establish common KPIs and post-evaluation standards.Performance, Incrementality & Best Practices- Define the measurement framework to assess incrementality and avoid cannibalization.- Analyze coupon results to identify true impact and optimization opportunities.- Ideate new types of coupons and use cases, based on benchmarks and internal research, and lead their development and experimentation by leveraging cross-area resources (eg., CRM, product & IT teams)- Systematize and share best practices on which offers work, for which audience and at what lifecycle moment.What we expect from this person on a daily basis- Strong business judgment to assess when a coupon adds value.- Data-first mindset, with focus on ROI and incrementality.- Ability to influence teams without direct execution ownership.- Governance discipline without slowing teams down.- Clear and structured communication with regional and local stakeholders.\nWhat we are looking forAt least 3 years of experience in Growth, CRM, Performance Marketing, Pricing or revenue-related roles.Strong analytical skills and experience evaluating commercial impact.Experience working in multi-country, cross-functional environments.Knowledge of coupon mechanics or incentive strategies is a plus.Structured, autonomous and impact-oriented profile.Portuguese is a plus. SQL, Power BI, Insider (nice to have). \n

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