CRM Specialist job opportunity at GoTo Group.

Home Jobs In Indonesia Tag: FinTech - Consumer Payments – - CRM Specialist position at GoTo Group


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GoTo Group CRM Specialist
Experience: 4 Years
Pattern: On-site
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FinTech - Consumer Payments,-

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degreeBachelor's (B.Sc.)
loacation Jakarta, Indonesia
loacation Jakarta....Indonesia

About the RoleAs a CRM Associate, you will support day-to-day CRM operations while contributing to the continuous improvement of CRM processes and engagement channels. This role combines hands-on campaign execution with ownership of channel performance. You will execute CRM campaigns across push notifications, WhatsApp, in-app placements, and promo pages, while also identifying opportunities to improve channel effectiveness over time, including CTR improvement, process optimization, and execution efficiency.You will be expected to apply structured problem-solving to assess performance, identify gaps, and propose practical improvements. As part of this role, you will work closely with the data science team to support more targeted and personalized CRM initiatives, as personalization becomes a key focus area for the company. You will operate in a fast-paced tech environment and collaborate closely with marketing, brand, business, product, engineering, data, and finance teams to ensure CRM initiatives are executed accurately, on time, and within budget, while maintaining a strong end-user experience.Having prior experience in analytics and project management, along with a good technical understanding of CRM-related products, and the ability to apply user insights and data-driven decision-making, will be considered highly relevant for this role.\nWhat Will You DoExecute CRM campaign requests from stakeholders across channels (push notifications, WhatsApp, in-app modules, promo pages, etc.)Coordinate with marketing, brand, and business teams to understand campaign objectives, targeting requirements, and timelinesPrepare and share regular campaign performance reports, including basic insights and observations, with stakeholdersAssess and identify ways to improve CTR, support basic campaign optimization, and flag improvement opportunitiesWork with the data team to improve personalization across CRM channelsTrack and recap CRM channel budgets, including spend per campaign and per channelWork closely with the finance team to support marketing budget planning, reconciliation, and reportingEnsure campaign execution follows CRM best practices, guidelines, internal processes, and assist in maintaining CRM documentation, trackers, and operational workflowsWhat You Will NeedA Bachelor’s degree, preferably in system information or management with at least 2-4 years of working experience (working in tech or financial service companies is a plus).Basic understanding of CRM channels (e.g., push notifications, WhatsApp, in-app messaging, email, or similar)Experience in using SQL, BigQuery or Python for data analysis Strong attention to detail and ability to manage multiple requests simultaneouslyGood communication skills and confidence in working with multiple stakeholdersExperience working with cross-functional teams and stakeholders (e.g., Business, Product, Marketing Engineering, Operations).An analytical, data-driven, quantitative mindset; a love for digging into data to understand what’s happening and to define & measure success on every project, with the ability to use data and metrics to justify requirements and features.Excellent communication skills with the ability to craft strategy, insights, priorities, and plans forward into a structured and organized storyline Bonus: exposure to analytics tools, CRM platforms, or marketing automation tools\nAbout the TeamJoin the GoPay team, a hub of innovation and collaboration, to revolutionize everyday experiences at scale, while embracing a culture that values creativity and meaningful impact. We welcome people from all backgrounds who seek the opportunity to help build a future where everyone has access to high quality financial services. If you have the curiosity, passion for technology, and collaborative spirit work with us and let's solve the problems with technology.About GoTo GroupGoTo is the largest digital ecosystem in Indonesia. GoTo's mission is to 'empower progress' by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy.The GoTo ecosystem provides a wide range of services, including mobility, delivery, payments, financial services, and technology solutions for merchants. The ecosystem also provides e-commerce services through Tokopedia and banking services through its partnership with Bank Jago.About Gojek Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.About GoTo FinancialGoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.#LI-ONSITE

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