CRM MarTech Manager job opportunity at Crypto.com.

Home Jobs In China Tag: Marketing – Growth CRM MarTech Manager position at Crypto.com


bot
Crypto.com CRM MarTech Manager
Experience: 5 Years
Pattern: hybrid
Country:
apply Apply Now
Salary:
Status:

Marketing,Growth

Copy Link Report
degreeBachelor's (B.Sc.)
loacation Hong Kong, Hong Kong SAR, China
loacation Hong Kong, Hon..........China

We are seeking a highly skilled and innovative CRM MarTech Manager to join our Global CRM team. Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.\nResponsibilitiesLead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.Define tracking plans and event taxonomies that capture critical customer behaviours across products and platformsPartner with Data to define metrics and dashboards that measure the impact of CRM initiatives.Write API requirements and payload specifications for MarTech integrations.Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns.Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.Requirements5+ years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment.Proven track record using CDP to drive measurable improvements in retention, engagement, and LTV.Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs.Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis.Strong understanding of sporting events, and options-trading\n

Other Ai Matches

Blockchain Application Support Engineer Applicants are expected to have a solid experience in handling Engineering – Blockchain Engineering related tasks
Senior FullStack Developer (React Native)- MainApp Web Applicants are expected to have a solid experience in handling Engineering – Mainapp related tasks
C++ Trading Developer, Quant Trading Team Applicants are expected to have a solid experience in handling Trading – Quant Back Office related tasks
Trading Java Developer Applicants are expected to have a solid experience in handling Trading – Trading related tasks
Trader- Delta One (Derivatives) Applicants are expected to have a solid experience in handling Trading – Deriv. Front Office related tasks
remote-jobserver Remote
Growth Manager Applicants are expected to have a solid experience in handling Marketing – Growth related tasks
Lead / Senior Product Manager - Exchange (Institutional) Applicants are expected to have a solid experience in handling Corporate – Product Management related tasks
Lead / Senior Software Developer - Mainapp Platform Team Applicants are expected to have a solid experience in handling Engineering – Engineering related tasks
Senior Software Developer (Golang) Applicants are expected to have a solid experience in handling Engineering – Engineering related tasks
Senior Product Manager, Card Applicants are expected to have a solid experience in handling Product Management & Product Design – Product Management related tasks
remote-jobserver Remote
VIP Sales Manager, Spain Applicants are expected to have a solid experience in handling Business Development – Institutional Sales related tasks
Product Manager, Onboarding (Main App) Applicants are expected to have a solid experience in handling Corporate – Product Management related tasks
Trading Ops & Risk Systems Engineer (AI & Automation) Applicants are expected to have a solid experience in handling Trading – Quant Middle Office related tasks
remote-jobserver Remote
Director, Institutional Sales Applicants are expected to have a solid experience in handling Business Development – Institutional Sales related tasks
remote-jobserver Remote
Senior Manager/ Manager, Institutional Sales, France Applicants are expected to have a solid experience in handling Business Development – Institutional Sales related tasks
remote-jobserver Remote
Director, Institutional Sales Applicants are expected to have a solid experience in handling Business Development – Institutional Sales related tasks
Senior Software Developer (Golang) Applicants are expected to have a solid experience in handling Engineering – Engineering related tasks
Senior Software Developer - Golang Applicants are expected to have a solid experience in handling Engineering – Engineering related tasks
Senior Software Engineer (Golang/Ruby on Rails) - Fiat Applicants are expected to have a solid experience in handling Engineering – Engineering related tasks
Senior Localization Project Associate Applicants are expected to have a solid experience in handling Corporate – Product Management related tasks
Product Director, Banking Engagement Applicants are expected to have a solid experience in handling Product Management & Product Design – Product Management related tasks
QA Automation Developer (CDNA) Applicants are expected to have a solid experience in handling Engineering – Engineering related tasks
remote-jobserver Remote
Affiliates Manager (KOL) Applicants are expected to have a solid experience in handling Business Development – Institutional Sales related tasks