Associate Director of Lifecycle Marketing job opportunity at Bumble Inc.

Home Jobs In United States Of America Tag: Marketing & Brand – CRM Associate Director of Lifecycle Marketing position at Bumble Inc


bot
Bumble Inc Associate Director of Lifecycle Marketing
Experience: 7 Years
Pattern: hybrid
Country:
apply Apply Now
Salary:
Status:

Marketing & Brand,CRM

Copy Link Report
degreeBachelor's (B.Sc.)
loacation US NY New York, United States Of America
loacation US NY New York....United States Of America

Bumble Inc. is seeking an Associate Director of Lifecycle to lead strategies that drive engagement, retention, revenue growth, and member quality across our portfolio of apps. This is a senior, cross-functional role that blends lifecycle strategy, audience segmentation, and experimentation to strengthen the member experience and deliver measurable business outcomes. Based in either Austin or New York, this role reports to the Director of Growth Product Marketing and will partner closely with product, analytics, revenue, and brand teams to shape how we activate features, optimize the member journey, and deliver meaningful value.\nWHAT YOU WILL DOCRM Communications OrchestrationOwn end-to-end member communications as a unified systemDesign and manage member journeys that orchestrate messaging across CRM, in-app, push, and owned channels with intelligent prioritizationLead decisioning frameworks for communication logic, frequency capping, priority hierarchies, message sequencing, and A/B testing strategiesArchitect how segmentation, behavioral signals, and marketing technology (e.g., Braze, Hightouch) work together as an integrated orchestration systemEnsure communications deliver the right message, to the right member, at the right time, through the right channel Growth Strategy and Lifecycle Ownership Own the strategy and execution of programs focused on increasing member quality, engagement, retention, and revenueLead the lifecycle experimentation roadmap to identify high-impact levers across onboarding, reactivation, and loyalty Surface behavioral insights through segmentation and data analysis to guide CRM and in-app campaign developmentBe accountable for MAU, retention metrics, payer penetration, and revenue impactCampaign and Lifecycle Strategy Develop full-funnel campaign strategies that drive improvements in member quality, engagement, retention, and revenue across key lifecycle stagesBuild targeted campaign playbooks that connect behavioral signals with the right CRM or in-app actions to drive relevance and valueCollaborate with Product, Lifecycle, Revenue, and BI to identify key inflection points in the member journey and shape strategies that encourage meaningful actionTranslate experimentation and insights into scalable lifecycle touchpoints with a focus on continuous optimizationCampaign Execution and Optimization Oversee development and launch of lifecycle campaigns across CRM, in-app, and owned channels with a focus on personalization and business impact Partner with Creative and Content teams to develop assets that reflect member needs and behavioral triggers Monitor campaign performance and optimize based on KPIs such as retention, CTR, engagement, member quality, conversion, and revenue Manage testing roadmaps to continuously improve message effectiveness, journey performance, and revenue outcomes Cross-Functional LeadershipPartner with Product, Revenue, Engineering, and BI to align on strategy, timelines, and execution plans Champion a member-first approach across all growth initiatives while balancing business and revenue objectivesDrive operational clarity across cross-functional efforts and lead key stakeholder updatesKEY SKILLS7+ years in lifecycle marketing, CRM, product marketing, or growth roles within a consumer technology or subscription-based businessDeep expertise in CRM orchestration and lifecycle marketing with a proven track record of improving member retention, engagement, and revenueHands-on experience with marketing automation and orchestration platforms such as Braze, customer data platforms like Hightouch, segmentation frameworks, and performance measurementDemonstrated ability to design and manage multi-channel member journeys with sophisticated decisioning logic and prioritization frameworksSystems thinker who understands how segmentation, signals, tooling, and messaging work together to create seamless member experiencesAbility to develop and lead experimentation roadmaps with a test-and-learn mindsetExcellent cross-functional collaborator and communicator with strong organizational leadershipStrategic thinker who is also a doer and able to move from high-level vision to tactical executionABOUT YOUA member-first mindset, driven by the goal of helping people connect in more meaningful ways while driving sustainable business growthA data-informed approach to messaging, lifecycle strategy, campaign design, and revenue optimizationComfort operating in a fast-paced, evolving environment with shifting prioritiesA passion for making online connection more intentionalA systems-oriented approach to communications that prioritizes orchestration over siloed execution\n$140,000 - $175,000 a year\nAbout UsBumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. AI FluencyAI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.Inclusion at Bumble Inc. Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).AI in Bumble Inc. Hiring At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.For further information on how we hold and manage your data, please refer to our Privacy Policy.

Other Ai Matches

Staff Product Manager - Artificial Intelligence Applicants are expected to have a solid experience in handling Product – Product Management related tasks
Associate Director, Social Media Applicants are expected to have a solid experience in handling Marketing & Brand – Social Media related tasks
Lead iOS Engineer Applicants are expected to have a solid experience in handling Engineering – Software Engineering related tasks
Operations Specialist, Agent Performance & Enablement Applicants are expected to have a solid experience in handling Customer Experience & Trust – Member Support related tasks
Corporate Affairs Manager Applicants are expected to have a solid experience in handling Communications – Corporate Affairs related tasks
Senior Pricing Manager – Economy Applicants are expected to have a solid experience in handling Finance – Revenue related tasks
Specialist, Compliance Applicants are expected to have a solid experience in handling Customer Experience & Trust – Member Support related tasks
Senior Application / Product Security Engineer Applicants are expected to have a solid experience in handling Information Technology – Information Security Engineering related tasks
Director of Engineering – Trust & Safety Applicants are expected to have a solid experience in handling Engineering – Engineering Management related tasks
Operations Specialist, AI Enablement Applicants are expected to have a solid experience in handling Customer Experience & Trust – Member Support related tasks
Advertising Partnerships Manager Applicants are expected to have a solid experience in handling Product – Product Management related tasks
Employee Relations Advisor (Fixed Term Contract – 9 months) Applicants are expected to have a solid experience in handling People & Culture – Employee Relations related tasks
Lead Software Engineer (BFF) Applicants are expected to have a solid experience in handling Engineering – Software Engineering related tasks
Senior Director Privacy Counsel (AUS, NYC) Applicants are expected to have a solid experience in handling Legal – Legal Counsel related tasks
Associate Data Scientist - Marketing Applicants are expected to have a solid experience in handling Data & Analytics – Data Science related tasks
Staff Application / Product Security Engineer Applicants are expected to have a solid experience in handling Information Technology – Information Security Engineering related tasks
Senior Site Reliability Engineer Applicants are expected to have a solid experience in handling Engineering – Infrastructure Engineering related tasks
Senior Accountant, Intercompany and Consolidation Applicants are expected to have a solid experience in handling Finance – Accounting related tasks
Senior Software Engineer (Recommendations) Applicants are expected to have a solid experience in handling Engineering – Software Engineering related tasks
Lead GRC Program Manager Applicants are expected to have a solid experience in handling Finance – Information Security Governance, Risk & Compliance (GRC) related tasks
Senior Policy Manager Applicants are expected to have a solid experience in handling Customer Experience & Trust – Member Safety related tasks
Manager, AI Support Experience and Tooling Applicants are expected to have a solid experience in handling Customer Experience & Trust – Member Safety related tasks
Associate Director, Performance Marketing (User Acquisition) Applicants are expected to have a solid experience in handling Marketing & Brand – Performance Marketing related tasks