Performance Marketing Manager job opportunity at Kraken.

Home Jobs In United Kingdom Tag: Marketing Performance Marketing Manager position at Kraken


bot
Kraken Performance Marketing Manager
Experience: General
Pattern: full-time
Country:
apply Apply Now
Salary:
Status:

Marketing

Copy Link Report
degreeBachelor's (B.Sc.)
loacation United Kingdom, United Kingdom
loacation United Kingdom....United Kingdom

Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here . As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security , crypto education , and world-class client support through our products like Kraken Pro , Desktop , Wallet , and Kraken Futures . Become a Krakenite and build the future of crypto! Proof of work The team The paid growth team owns the strategy and execution of performance marketing campaigns globally in support of Kraken’s user acquisition objectives. Reporting to the Director, Paid Marketing, we are seeking a seasoned performance marketer with deep expertise in performance DSPs and paid social, to lead channel strategy, planning and activation of user acquisition campaigns with a focus on bringing new transacting users into the Kraken suite of products, including: Kraken Consumer, Kraken Pro, Krak & Breakout Prop. In this role, you will own and optimize Kraken's paid strategy across DSPs including Liftoff, and Yahoo, as well as Snap & Reddit - ensuring that campaigns are data-driven, aligned with growth objectives, and deliver strong ROI. The ideal candidate will have a deep understanding of the crypto/web3 landscape and a passion for data and analytics. They should also have strong experience driving user acquisition across both web and app across a variety of different regions globally. Our in-house performance channel leads play a critical role bridging growth strategy and hands-on channel experimentation—bringing analytical rigor, creativity, and curiosity to uncover incremental growth in support of our acquisition efforts across the entire Kraken suite of products. This is a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space. This role involves working in a dynamic, fast-paced and feedback-driven environment where you will solve complex business problems and be given the opportunity to add value from day one in an incredibly visible role in the organization. The opportunity Lead paid DSP and social strategy, development, and execution to scale Kraken's growth globally. Manage and optimize user acquisition campaigns to achieve CAC and payback goals across each of our priority geos and customer segments. Monitor, analyze, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement. Effectively manage a multi-million dollar monthly performance marketing budget Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition within paid search. Collaborate with cross-functional teams, including creative, data analytics, product marketing and regional growth to align on campaign goals and strategies. Additional duties and responsibilities as assigned Skills you should HODL 5+ years of hands-on performance marketing experience Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up. Comfortable with analytics tools, attribution models, and performance metrics. Strong communication skills to simplify complex learnings for stakeholders. Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch. Curious & experimental: Constantly exploring what’s next in paid growth. Excellent project management skills with the ability to manage multiple projects simultaneously. Entrepreneurial mindset and a self-starter; able to work both independently and in a team environment. Data-driven: Strong ability to model performance, assess signal, and kill tests quickly. Comfortable with ambiguity: Thrives in fast-paced, high-growth environments. Crypto native and/or crypto/web3 experience strongly preferred. Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto! We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision. As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. Stay in the know Follow us on Twitter Learn on the Kraken Blog Connect on LinkedIn Candidate Privacy Notice

Other Ai Matches

Exchange/Platform Operations Manager Applicants are expected to have a solid experience in handling Business Expansion related tasks
Fullstack Engineer - TypeScript - Custody Applicants are expected to have a solid experience in handling Engineering related tasks
Senior Software Engineer - Frontend - Payments Applicants are expected to have a solid experience in handling Engineering related tasks
Staff Software Engineer – Special Projects @ Chairman Office Applicants are expected to have a solid experience in handling Engineering related tasks
Senior Software Engineer - Backend - Growth Platform Applicants are expected to have a solid experience in handling Engineering related tasks
Voice Specialist - Fixed Term Applicants are expected to have a solid experience in handling Client Services related tasks
Senior Counsel – Product Applicants are expected to have a solid experience in handling Legal related tasks
Software Engineer - Rust - Core Engineering Applicants are expected to have a solid experience in handling Engineering related tasks
Sr Banking & Payments Manager Applicants are expected to have a solid experience in handling Business Expansion related tasks
Engineering Manager - Enterprise Security - Core Services Applicants are expected to have a solid experience in handling Engineering related tasks
Head of M&A Integrations Applicants are expected to have a solid experience in handling Business Expansion related tasks
Sr. Sales & Business Development Lead - CF Benchmarks Applicants are expected to have a solid experience in handling Institutional related tasks
Senior Analyst, Security Compliance Applicants are expected to have a solid experience in handling Security & IT related tasks
VIP Relationship Manager Applicants are expected to have a solid experience in handling Marketing related tasks
Senior Software Engineer - React Native - Consumer Applicants are expected to have a solid experience in handling Engineering related tasks
Client Engagement Ops Analyst, Content Applicants are expected to have a solid experience in handling Client Services related tasks
Senior Software Engineer - Backend - Growth Platform Applicants are expected to have a solid experience in handling Engineering related tasks
Senior Product Manager - Pro - Tax Reporting Applicants are expected to have a solid experience in handling Product related tasks
Staff Product Designer - Breakout Applicants are expected to have a solid experience in handling Design related tasks
Engineering Manager - Krak Applicants are expected to have a solid experience in handling Engineering related tasks
Senior Software Engineer - Frontend (React/React Native) - Experimentation & Data Applicants are expected to have a solid experience in handling Engineering related tasks
Senior Software Engineer - React Native - Growth Applicants are expected to have a solid experience in handling Engineering related tasks
Senior Associate, Exchange Operations Applicants are expected to have a solid experience in handling Business Expansion related tasks