UFS NAM ABM & Lead Management Supervisor job opportunity at Unilever.

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Unilever UFS NAM ABM & Lead Management Supervisor
Experience: 5-years
Pattern: full-time
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loacation Hoboken US HQ, United States Of America
loacation Hoboken US HQ....United States Of America

Job title : UFS NAM ABM & Lead Management Supervisor   Location :   Remote -   Hoboken , NJ     Who We Are   Act like a founder, accelerate your growth, stay ahead of the curve, enjoy the growth: JOIN US .   Unilever Food Solutions is an independent Global Business Unit, which is the 5th largest Business Unit in Unilever. UFS is ~20% of Nutrition Business Group and   operates   in 76 markets with a Turnover of about €3 Bn. We have a compelling ambition: To be a €5 Bn business by 2030, becoming the leader in digital selling in the food service industry, the best solution provider for our Operators and the planet, and a Winning People Engine.   UFS operates with a different business model that has a greater emphasis on chefs and field sales to drive demand creation with operators in a Business-to-Business setting. UFS is a unique business within Unilever, with a constant focus on executional excellence and consistent productivity improvements leading to significant value creation and enabled by rich   expertise   in the professional food service channel.    UFS is the place where we are all striving to be Chefs supporting Chefs! At UFS we have an entrepreneurial culture with a commitment to speed,   simplicity   and trust, whilst having a hunger to grow – both our business and our people. UFS also proudly commits to high employee engagement every year with   Univoice   scores ahead of Unilever across all dimensions.    It is the place where you can be a risk taker, test and iterate, and be a trendsetter. You can think and work like an owner of your own business and be ahead of the curve. With the purpose of “We free you to love what you do” and the DNA “having empathy for the people we serve and the expertise to meet their needs 24/7” you will become a part of a “People-to-People organization.”    At UFS, we are committed to fostering a culture of trust and unity with our empowered One Team One Goal approach, with a passion for winning and nurturing a culture of psychological safety where people can shape their career adventures. We aim to achieve resilient performance and sustainable success, winning together as one resilient, dynamic team.    R ole Overview   Lead the strategy, operating model, and performance governance for our Account-Based   Man a gement   (ABM) and Lead Management across U.S. food service operators. You will design the plays, handoffs, SLAs, and measurement that connect insight → samples → pilots → rollouts → retention.   You’ll   partner closely with Sales, Marketing, Culinary (chef team), Data/Tech team (who execute tracking, integrations, and campaigns).   J ob Responsibilities   Strategy & Planning   Define ICP, account scoring& tiers ( leveraging   multiple 1st,   2nd   and 3rd party data sources) and channel mix (Acquire: Social, Search, Programmatic, Offline Event/ SR; Engage: Website/ APP/ SMS/ EDM; Convert: SR/ Sysco/US Foods/RD/Amazon/FSD).   Set account- and lead-level qualification (MQA/IQA & MQL/SAL/SQL) and the ABM roadmap.   Experimentation & Rapid Iteration   Collaborate with marketing& CD team, run continuous experiments across:   audiences, offers (samples/pilots), creative, content, cadence, channels (social/search/programmatic/email/SMS).   Test hypotheses quickly,   validate with   data, and scale what works.   Build a backlog of high-impact experiments to accelerate acquisition and qualification.   Process & Orchestration   Build playbooks for each segment: triggers, offers (samples/pilots), content direction, and   sales   SLAs.    Own lead routing & handoff design, event   workflows   and conversion feedback loop.   Working with marketing,   CD   and tech team to deploy the automation journey through Marketo and CRM.   Incorporate with the AI Transformation agenda, to embed your best practices into: AI lead scoring, AI-driven personalization, AI ABM play orchestration, Next-best-offer for operators   Measurement & Optimization   Define the KPI tree for every stage of the funnel (reach → engagement → qualification → conversion). Build   dashboards   tracking and   monitoring   the funnel impact.   Present insights to CD, Marketing, and Leadership; run quarterly business reviews (QBRs).   QUALIFICATIONS AND EXPERIENCE REQUIREMENTS   Education & Experience   5+ years in B2B growth, ABM, demand generation, marketing operations, or growth experimentation.   Demonstrated success improving lead quality, conversion rates, and pipeline efficiency.   Operational experience with ABM platforms, CRM (Salesforce), and MAPs (Marketing Cloud or Marketo); hands-on enough to test/QA, while partnering with data/ tech for   implementation.   Strong understanding of attribution models, multi-touch journeys, and CRM-to-CDP integrations.    Food-service /CPG B2B context (Sysco, US Foods, Restaurant Depot/Instacart, Amazon) is a   plus;   familiarity with privacy basics (CCPA/CPRA, CAN-SPAM, GDPR).   Skills & Capabilities   Growth hacker mindset: rapid testing, ruthless prioritization, data-driven iteration.   Strong analytical skills—comfortable interrogating behavioral data, intent signals, and funnel metrics.   Deep understanding of B2B buying journeys and restaurant/foodservice operator dynamics.   Skilled in building process flows, lifecycle maps, SLAs, routing logic, and ABM playbooks.   Excellent communicator—able to align Sales, Marketing, Culinary, Data, IT, and agency partners.   Highly autonomous, entrepreneurial, and   execution-oriented .   Our Culture      Caring Deeply     Positive Tensions for Bigger Outcomes, Fairness and Transparency,  Performance  AND care     Staying Three Steps Ahead of the Market     Build Future While Delivering today, Think Big simplify, commit, Lead Shape Disrupt Mkt      Delivering with Excellence     Pride in our Execution,  Best in Reality, Developing  Breakthrough solutions     Focusing on What Matters Most     Fewer Bigger Things, Fight for What matters most, Challenging and Debating Right Choices    What We Can Offer You          Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus  On  Sustainability        ------------------------------------ At Unilever, inclusion is at the heart of everything we do . We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee. Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. For more information on your federal rights, please see   Know Your Rights: Workplace Discrimination is Illegal Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check. If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at  NA.Accommodations@unilever.com . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

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