Senior Manager, Media & Retail Media, CBP job opportunity at Coca-Cola.

Home Jobs In Chile Tag: Media & Retail Media, CBP Senior Manager, Media & Retail Media, CBP position at Coca-Cola


DatePosted 5 Days Ago bot
Coca-Cola Senior Manager, Media & Retail Media, CBP
Experience: Highly Experienced
Pattern: full-time
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Media & Retail Media, CBP

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degreeHigh School (S.S.C.E)
loacation Chile - Santiago, Chile
loacation Chile - Santia..........Chile

Location(s): Chile City/Cities: Santiago de Chile Travel Required: 26% - 50% Relocation Provided: No Job Posting End Date: March 2, 2026 Shift: Job Description Summary: At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions of consumers every day. Our mission is simple yet powerful: refresh the world and make a difference.   We are seeking a   Senior Manager, Media & Retail Media – Market   to lead the   development, execution, and optimization   of in‑market media and retail media strategies across brands and categories. This role plays a critical leadership role in translating brand and commercial priorities into high‑impact media plans, while driving performance, efficiency, and strong governance across traditional media and rapidly evolving Retail Media Networks (RMNs).   The ideal candidate is a strong media leader with deep   expertise   in media strategy, digital and retail media ecosystems, and performance optimization, with the ability to influence senior stakeholders and   operate   effectively in a complex, matrixed system.     What   You’ll   Do for Us     Media & Retail Media Strategy & Execution   Lead the development and execution of media and retail media strategies for the market, aligned with brand, category, and business priorities.   Own integrated media plans across digital, social, ecommerce, and retail media, ensuring effectiveness, efficiency, and competitive R eturn On Investment ( ROI).   Drive retail media execution in partnership with customers, bottlers, and commercial teams to unlock shopper growth opportunities across RMNs and in‑store digital environments.   Translate strategic direction into clear briefs and execution plans for agencies and partners.     Investment Governance & Performance Management   Partner with Marketing Procurement Services (PS) on media buying strategies and negotiations to maximize value from media investments.   Oversee media investment governance, including buying orders, budget shifts, and corrective actions.   Own tracking and reporting of media budgets (planned vs. actual), ensuring transparency and accountability.   Support audit processes and ensure compliance with media governance standards.     Optimization, Measurement & Learning   Recommend D irect Marketing Investment ( DMI) allocation by brand and channel based on performance data, learning agendas, and market dynamics.   Monitor brand presence and quality of execution across channels, including reach, frequency, productivity, and compliance.   Partner with Integrated Marketing Experience ( IMX), Analytics, and PS teams to evolve media measurement frameworks and translate insights into optimization actions.  ​ Stakeholder & System Leadership   Act as a senior media partner   to   Brand, Category, IMX, Commercial, and Bottler teams.   Influence brand and creative strategy through a strong media effectiveness and performance lens.   Collaborate closely with LATAM and Global IMX teams to ensure alignment with global standards while enabling local relevance.   Provide guidance and informal leadership to junior team members and agency partners.     Requirements & Qualifications   Bachelor’s degree   required ; advanced degree preferred.   7+ years   of experience in Media Strategy, Planning, and Buying within Fast-Moving Consumer Goods ( FMCG) / C onsumer Packaged Goods ( CPG), agency, or media environments.   Strong   expertise   in digital media, ecommerce, and retail media ecosystems.   Experience managing significant media budgets and performance optimization.   Proven ability to influence senior stakeholders and work cross‑functionally in matrixed organizations.   Experience working with agencies, media owners, digital platforms, and retail media partners.     What   We’ll   Do for You   Market Impact:   Play a critical role in shaping media and retail media performance in a strategically important market.   Leadership Exposure:   Partner closely with Directors and senior leaders across IMX and Commercial teams.   Iconic Brands:   Drive growth for some of the world’s most loved brands.   Career Path:   Clear progression toward Director‑level media leadership roles.   Purpose‑Driven Work:   Help refresh the world and make a difference through effective media investment.   Skills: Digital Media, Marketing Strategies, Media Strategies, Planning, Strategic Leadership, Strategic Thinking Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision  to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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