Paid Search Senior Analyst job opportunity at Accenture Plc.

Home Jobs In Costa Rica Tag: Analytics and Insights Paid Search Senior Analyst position at Accenture Plc


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Accenture Plc Paid Search Senior Analyst
Experience: 2 years
Pattern: full-time
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Analytics and Insights

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degreeBachelor's (B.Sc.)
loacation San Jose, Costa Rica
loacation San Jose....Costa Rica

About Us: Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 784,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com. Role Summary: The Paid Search Senior Strategist assists in developing the strategy and paid media plans, based on clients’ KPIs. This position will manage and oversee the full life cycle of the campaign, from conception and planning to execution, optimization, conversion tracking and reporting of High Level and large accounts. Key Responsibilities: Planning Collaborate with media team to plan and execute campaign strategies across search platforms. Develop media buy plan to determine budget allocation, audience selection, estimates of metrics. Create learning and measurement to outline goals and corresponding tests. Implementation Operate and manage campaigns in paid search media platforms such Google Ads, Bings Ads, Search Ads 360. QA proper search site tagging such as pixels and custom conversions. Set up search campaigns to against a variety of objectives including brand awareness, consideration and conversion phases. Manage high level campaign targeting parameters, bid strategy and optimization delivery. Manage campaign trafficking, uploads and QA. Optimization and Reporting Manage day-to-day optimizations of all live campaigns. Test and analyze performance metrics, using internal search analytics and measurement tools to optimize performance and meet business objectives. Monitor campaigns to ensure proper pacing, avoid under or overspend. Identify digital content gaps in paid search campaigns and report them through the proper channels. Use Excel and other analytic tools to accomplish reporting delivery based on specified data set that can be delivered consistently at a specific time, or day Analyze performance data to communicate campaign results, findings and additional opportunities.

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