Paid Search Analyst job opportunity at Accenture Plc.

Home Jobs In Costa Rica Tag: Analytics and Insights Paid Search Analyst position at Accenture Plc


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Accenture Plc Paid Search Analyst
Experience: 2 years
Pattern: full-time
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Analytics and Insights

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degreeBachelor's (B.Sc.)
loacation San Jose, Costa Rica
loacation San Jose....Costa Rica

About Us: Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 784,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com. Role Summary: The SEM Specialist will support the creation and optimization of the paid search accounts. This position will support the full life cycle of the campaign, from conception and defining objectives to execution, budget pacing, conversion tracking and reporting. The ideal candidate is proactive, analytical, adaptable, and has an eye for detail. Key Responsibilities: Support manages paid search campaigns across Google Ads, Bing Ads, and other SEM platforms, ensuring they are optimized to meet KPIs. Assist in conducting in-depth keyword research, continuously optimize keyword bids and ad groups, and refine targeting strategies to improve campaign performance. Proactively support monitoring and analyzing campaign performance data, making necessary adjustments to bid strategies, targeting, and ad creatives. Provide regular reports to clients or internal stakeholders, offering insights into campaign performance and optimization opportunities. Work with the creative and content teams to align ad copy and landing pages with campaign goals and user intent. Perform competitive research to identify trends, opportunities, and areas to improve paid search performance. Manage campaign trafficking, uploads and QA. Monitor campaigns to ensure proper pacing, avoid under or overspending. Support A/B testing for ads, landing pages, and other SEM elements to improve performance. Contribute to the development of paid search strategies by analyzing industry trends, competitor activity, and past performance data. Assist senior team members in refining and evolving the strategy based on insights. Participate in training sessions to develop a deeper understanding of SEM strategies, tools, and best practices.

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