Marketing Effectiveness Analyst job opportunity at Accenture Plc.



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Accenture Plc Marketing Effectiveness Analyst
Experience: 5 years
Pattern: full-time
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Program, Project & Service Management

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degreeBachelor's (B.Sc.)
loacation Multiple Locations, Australia
loacation Multiple Locat..........Australia

About the team: Accenture Song in ANZ brings together strategy, data, creativity and technology to help Australia and New Zealand’s leading brands grow. Our team operates from Melbourne and Sydney, partnering across the broader Song network. We’re a cross‑functional unit embedded within Song’s marketing transformation and activation capabilities—covering first‑party data strategy, omnichannel campaign execution, analytics & reporting, and marketing technology enablement. Marketing Analytics team within Accenture Song ANZ supports data-driven decision-making for marketing campaigns and customer engagement. We specialise in research, analytics, and reporting to optimise performance across channels. About the role: Market research: competitive analysis, segmentation, positioning Data analytics: SQL, Excel, data visualization (Tableau/Power BI) Metrics and analytics: KPIs, ROI, funnel attribution, A/B testing Campaign execution: digital ads, email, social media, content strategy consumer insights: survey design, focus groups, voice of customer Reporting: dashboards, storytelling, executive summaries Tools: Google Analytics, CRM (HubSpot/Salesforce), marketing automation Basic statistics: hypothesis testing, sampling, regression basics Project management: timelines, collaboration, stakeholder alignment Communication: clear written/verbal briefs, stakeholder briefings

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