Marketing Effectiveness Strategist job opportunity at Accenture Plc.

Home Jobs In Australia Tag: Program, Project & Service Management Marketing Effectiveness Strategist position at Accenture Plc


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Accenture Plc Marketing Effectiveness Strategist
Experience: 5 years
Pattern: full-time
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Program, Project & Service Management

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degreeBachelor's (B.Sc.)
loacation Multiple Locations, Australia
loacation Multiple Locat..........Australia

About the team: Accenture Song in ANZ brings together strategy, data, creativity and technology to help Australia and New Zealand’s leading brands grow. Our team operates from Melbourne and Sydney, partnering across the broader Song network. We’re a cross‑functional unit embedded within Song’s marketing transformation and activation capabilities—covering first‑party data strategy, omnichannel campaign execution, analytics & reporting, and marketing technology enablement. The Marketing Effectiveness team focuses on measuring and improving marketing ROI, building experimentation programs, and standing up enterprise‑grade measurement frameworks and dashboards for our clients About the role: Strategic planning: develop attribution models, ROI frameworks, and measurement roadmaps Analytics leadership: KPI design, multichannel attribution, experimentation (A/B/n) Data literacy: SQL, Excel, data visualization (Tableau/Power BI) for insight delivery Campaign optimization: media mix optimization, budget pacing, creative testing Measurement governance: standards, dashboards, performance reviews, SLAs Martech proficiency: analytics tools, CRM, marketing automation, tag management Communication: executive storytelling, clear briefs, cross-functional collaboration Change management: adoption strategies, training, stakeholder alignment Market insights: competitive benchmarking, customer journey mapping Project management: timelines, milestones, risk tracking, deliverable ownership

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