Traffic Analytics Manager job opportunity at Gypsy Collective.

Home Jobs In Cyprus Tag: Job Traffic Analytics Manager position at Gypsy Collective


Date2025-10-27T12:50:27.930Z bot
Gypsy Collective Traffic Analytics Manager
Experience: 3-years
Pattern: Full-time
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Cyprus

Gypsy is looking for a Traffic Data Analyst to explore marketing traffic performance, player cohorts, and acquisition ROI. You’ll connect data, marketing, and finance — ensuring that traffic investments translate into measurable impact and sustainable business growth. 🧭 What makes you a great match: 3+ years of experience in data analytics, with a focus on traffic or marketing performance; Deep understanding of affiliate marketing, traffic attribution, and ROI metrics; Proven experience in analyzing LTV, CAC, payback, and cohort retention curves; Strong SQL and Python (Pandas, NumPy) skills for data exploration and cohort-based analysis; Understanding of predictive modeling principles and experience collaborating with data science teams; Excellent communication skills and the ability to translate data into clear business actions; Curiosity, persistence, and strong attention to detail — you dig until the answer is found. ✨ Nice to have: Experience in iGaming; Familiarity with traffic structures (affiliate, media buying, SEO, PPC); Experience integrating data from multiple tracking systems; Knowledge of ETL / DWH concepts (Airflow, dbt, Trino, etc.); Background in financial analytics or ROI forecasting. 📋 Your daily adventures: Analyze the performance of traffic sources and affiliates by cohort, geography, device, and channel to identify top- and underperforming sources; Monitor payback periods, retention curves, and profitability by cohort to highlight scalable versus unprofitable traffic; Work with the Finance Team to reconcile marketing spend with player value and revenue, contributing to monthly P&L reviews and forecasts; Build and maintain frameworks for assessing traffic quality using engagement, deposit, and retention KPIs, while detecting anomalies or potential fraud; Collaborate with Data Science on LTV and churn prediction models by defining input features and validating model outcomes; Provide actionable recommendations on which traffic sources to scale or pause based on ROI and trend analysis; Detect and investigate unusual traffic patterns, drops, or spikes, and propose corrective actions; Develop and maintain dashboards that visualize acquisition KPIs, traffic cost efficiency, and ROI trends; Ensure consistent definitions and metrics across affiliate, finance, and product analytics teams; Present findings and insights to management, transforming complex data into clear business decisions.

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