CRM manager job opportunity at Gypsy Collective.

Home Jobs In Poland Tag: Job CRM manager position at Gypsy Collective


Date2026-01-27T16:06:08.272Z bot
Gypsy Collective CRM manager
Experience: 2-years
Pattern: Full-time
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degreeOND
Poland

We’re looking for a CRM Manager with iGaming experience who knows how to build personalized communications, analyze retention metrics, and launch campaigns that keep players coming back again and again. 🧭 What makes you a great match: 2+ years of experience as a CRM Manager in iGaming; Hands-on experience with Smartico: setting up missions, badges, tournaments, segmentation, and communication logic — required; Understanding of key retention metrics and strong analytical skills; Knowledge of structures and mechanics of personalized communication; Experience building automated and trigger-based campaign flows; Confident user of Customer.io, Braze, Smartico, or similar platforms; Copywriting skills and basic HTML for email templates; Experience working with Tier 1 markets — a plus. 📋 Your daily adventures: Operational tasks: Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday campaigns); Create and optimize automated communication flows (triggers, welcome-flow, life-cycle logic); Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers. Smartico-related responsibilities: Configure missions, badges, tournament logic, Fortune Wheel, and other gamification mechanics; Build campaign logic using Smartico Rules Engine; Manage segments and personalized campaigns within Smartico; Conduct A/B testing within Smartico. Additional responsibilities: Segment users based on lifecycle stage, gaming, and payment behavior; Collaborate with designers and content managers on creatives and campaign texts; Contribute to setting and adjusting campaign KPIs: OR, CTR, CR, Retention, Reactivation. Team and cross-functional collaboration: Work closely with VIP, Promo, BI, Product, Content, and Support teams; Participate in planning the quarterly CRM roadmap; Prepare campaign reports and presentations; Collect and implement player feedback (in collaboration with CS and VIP teams).

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