Marketing Executive job opportunity at Weekday AI.

Home Jobs In India Tag: Job Marketing Executive position at Weekday AI


Date2026-01-14T06:45:06.734Z bot
Weekday AI Marketing Executive
Experience: 2-years
Pattern: Full-time
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loacation Surat, India
loacation Surat....India

This role is for one of the Weekday's clients Salary range: Rs 800000 - Rs 1400000 (ie INR 8-14 LPA) Min Experience: 2 years JobType: full-time We are hiring a hands-on Marketing Executive to support high-impact growth initiatives across digital performance marketing and offline activations for a fast-scaling consumer lifestyle brand. This role offers end-to-end ownership of campaigns, real budget responsibility, and close collaboration with senior leadership to drive both store footfall and online sales. Key Responsibilities Digital Performance Marketing Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads . Manage monthly advertising budgets ranging from ₹5–10 lakh , with scope to scale up to ₹15–20 lakh based on performance. Drive strong conversion rates and ROAS targets of 3:1 or higher . Continuously test and optimize creatives, audiences, funnels, and messaging through A/B experiments. Monitor performance metrics and implement data-backed optimizations. Offline Marketing & Activations Execute store launch campaigns and local marketing initiatives. Plan and manage BTL activities such as mall activations, trunk shows, influencer visits, and in-store events. Support festive and wedding-season campaigns to drive peak-period sales. Build and manage partnerships with event agencies, wedding planners, and local collaborators . Campaign Coordination & Reporting Coordinate with internal teams including social media, design, and external vendors for seamless execution. Track and analyze key metrics such as ROAS, CPA, conversions, traffic, and footfall . Share weekly performance reports and insights with senior stakeholders. Success Metrics Consistent improvement in ROAS and conversion performance within the first 6 months. Measurable growth in store footfall and online sales . Ability to independently manage and scale multiple campaigns simultaneously. Candidate Profile Required Experience & Skills 2–4 years of experience in performance marketing or campaign management . Strong hands-on experience with Meta Ads and Google Ads . Comfortable managing budgets and tracking ROI-driven metrics. Ability to handle both digital and offline marketing initiatives . Analytical, data-driven mindset with a strong focus on outcomes. Preferred Background Experience in D2C, retail, jewelry, fashion, or lifestyle brands is an advantage. Exposure to omnichannel marketing environments. Who This Role Is Not For Candidates with experience limited only to content or social media management. Those uncomfortable handling budgets, targets, and performance metrics. Professionals seeking a strictly fixed-schedule or low-ownership role. Candidates interested exclusively in digital-only or offline-only marketing.

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