AGM - Performance Marketing job opportunity at Weekday AI.

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Date2026-01-16T07:05:22.627Z bot
Weekday AI AGM - Performance Marketing
Experience: 8-years
Pattern: Full-time
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degreeMBA
India

This role is for one of the Weekday's clients Salary range: Rs 3000000 - Rs 4500000 (ie INR 30-45 LPA) Min Experience: 8 years JobType: full-time The AGM – Performance Marketing will lead the strategy, execution, and optimization of performance-driven marketing initiatives across leading eCommerce platforms. This role requires a data-oriented leader who can scale revenue efficiently through analytical rigor, experimentation, and cross-functional collaboration. The role includes managing end-to-end performance marketing outcomes while guiding a marketing executive responsible for reporting and campaign execution. Key Responsibilities Strategic Leadership (Critical) Define and execute comprehensive performance marketing strategies aligned with business growth objectives Establish key performance indicators (KPIs), performance benchmarks, and success metrics across campaigns Lead go-to-market planning and execution for new product launches Drive scale-up strategies for premium and high-AOV product portfolios Campaign Management Own and optimize paid marketing campaigns across major eCommerce and quick-commerce platforms including Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, Jio , and similar channels Ensure campaigns are executed in alignment with brand guidelines and overall marketing objectives Data Analysis & Reporting (Critical) Analyze campaign performance data to uncover trends, insights, and optimization opportunities Deliver regular performance reports to senior leadership, highlighting ROI, efficiency metrics, and growth drivers Use insights to influence budget allocation, targeting strategies, and campaign structures Budget Ownership (Critical) Plan, allocate, and manage marketing budgets to maximize return on investment Track spends closely and ensure adherence to approved budgets while driving performance efficiency Optimization & Experimentation (Critical) Continuously test and optimize campaigns using A/B testing , audience segmentation, and funnel analysis Implement data-backed changes to improve conversion rates and reduce customer acquisition costs (CAC) Cross-Functional Collaboration Partner with creative and content teams to develop high-impact ad creatives and messaging Coordinate with SEO, social media, and CRM teams to ensure integrated and consistent campaign execution Market Intelligence Stay updated on digital marketing trends, platform innovations, and evolving best practices Conduct competitive and category analysis to identify growth opportunities and emerging threats Education & Qualifications Graduate or Postgraduate degree in Management MBA in Marketing preferred Key Skills & Competencies Strong hands-on knowledge of Amazon Ads / Platform Intelligence Deep understanding of Search Ads, Display Ads, and Product Listing Ads (PLA) across eCommerce portals Excellent analytical and problem-solving skills Advanced proficiency in Excel for data analysis and reporting Strong written and verbal communication skills Ability to manage multiple priorities and deliver against tight timelines Core Skills Performance Marketing · eCommerce · D2C · Campaign Optimization · Budget Management · Data Analysis · Amazon Ads · Excel · A/B Testing · Growth Strategy

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