44865614369 - Digital Marketing Manager job opportunity at Activate Talent.

Home Jobs In Kenya Tag: Job 44865614369 - Digital Marketing Manager position at Activate Talent


Date2025-09-30T16:27:54.888Z bot
Activate Talent 44865614369 - Digital Marketing Manager
Experience: 5-years
Pattern: full-time
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Kenya

Role:  Digital Marketing Manager Location:  100% remote Conditions:  Independent Contractor | Long term Schedule:  Monday to Friday 8am to 5pm PST Job Overview The Digital Marketing Manager is a strategic thought leader responsible for shaping and executing cohesive digital strategies that guide customers from first touchpoint to repeat purchase. This role sits at the intersection of branding, performance marketing, and retention—ensuring every digital experience, from Shopify to email, is optimized to convert and retain customers. With ownership over on-site branding, email campaign architecture, creative testing, and funnel performance, this role plays a pivotal part in enhancing the entire digital customer journey. The ideal candidate brings a visionary approach, mastery in retention marketing, and a relentless focus on data-backed growth. This is a high-impact, cross-functional role that blends creativity, analytical thinking, and leadership to elevate our digital ecosystem and drive measurable results. Duties & Responsibilities Digital Strategy & Execution Lead full-funnel marketing strategies that balance brand storytelling with performance goals, turning business objectives into initiatives that drive acquisition, engagement, and loyalty. On-Site Experience & UX Own and optimize the Shopify journey from homepage to checkout, aligning messaging, layout, and CTAs with email, social, and ad strategies. Funnel & Retention Design and refine customer funnels and lifecycle journeys, using segmentation, automation, and personalization to boost conversions, LTV, and repeat purchases. Act as the retention lead across CRM, loyalty, and re-engagement. Email Marketing Partner with CRM, content, and design teams to build high-converting flows and campaigns that educate, engage, and drive purchases while staying true to brand voice. Collaboration & Alignment Work cross-functionally with product, analytics, content, and creative teams to ensure coordinated campaigns and seamless user journeys from acquisition through retention. Analytics & Reporting Track KPIs across traffic, conversion, retention, and email; deliver actionable insights and recommendations for ongoing optimization. Trends & Innovation Stay on top of platform changes and new tools, piloting innovative strategies to unlock incremental growth. Brand Stewardship Act as brand guardian across all digital touchpoints, ensuring voice, design, and experience reflect Triquetra’s values and support its growth. Qualifications 5+ years experience in digital marketing, ecommerce, or DTC brand management Deep knowledge of Shopify, email marketing platforms (Klaviyo or similar), and performance marketing channels Proven experience designing and optimizing full-funnel experiences with a focus on retention Strong understanding of user behavior and digital analytics Skilled in leading cross-functional projects and communicating strategy to stakeholders Creative thinker with strong analytical skills and an obsession with continuous improvement Experience in the wellness, supplement, or CPG space preferred

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