Growth Marketing Manager - Outbound Automation & Pipeline Generation job opportunity at Weekday AI.

Home Jobs In India Tag: Job Growth Marketing Manager - Outbound Automation & Pipeline Generation position at Weekday AI


Date2026-01-23T13:18:46.614Z bot
Weekday AI Growth Marketing Manager - Outbound Automation & Pipeline Generation
Experience: 5-years
Pattern: Full-time
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degreeHigh School (S.S.C.E)
loacation Hyderabad, India
loacation Hyderabad....India

This role is for one of the Weekday's clients Work Location: Hyderabad  Work Mode: 5 days Work from office  Timings: 2 PM – 11 PM (IST)  Employment type: Permanent  Notice Period: Immediate  Experience: 5+ Years (Relevant)  We are seeking a Growth Marketing Manager – Outbound Automation & Pipeline Generation to build and scale a predictable outbound-led growth engine for a high-growth B2B SaaS company. This role is heavily execution-focused and ideal for someone who thrives at the intersection of AI-powered outbound, automation, and pipeline creation . Approximately 70–80% of the role focuses on outbound automation and prospecting , while the remaining 20–30% supports SEO and Paid channels in collaboration with external agencies to ensure full-funnel performance. You will design the outbound strategy, build the systems that power it, and execute campaigns end-to-end to deliver consistent, high-quality pipeline growth. This is a hands-on role for a builder who can translate GTM strategy into scalable execution using modern outbound and enrichment tools. Key Responsibilities 1. Outbound Engine Ownership (Primary Focus – 70–80%) Build and own a multi-channel outbound engine across email, LinkedIn, direct messages, and personalized outreach Set up and optimize the complete outbound tech stack Create targeted campaigns for defined buyer personas and ICPs Design multi-touch outbound cadences combining email, LinkedIn, content touchpoints, and research-driven personalization Build personalization logic, enrichment workflows, filters, and scoring models using tools like Clay Continuously iterate sequences based on performance data (opens, replies, positive responses, booked meetings) Partner with Product Marketing to refine ICP definitions, targeting logic, and lead handoff quality 2. Pipeline Growth & Funnel Performance Own outbound-driven pipeline metrics including MQLs, SALs, SQLs, booked demos, and new logo contribution Improve outreach performance through structured experimentation and testing Maintain strong data hygiene and high-quality enrichment across all outbound workflows 3. SEO & Paid Channel Support (20–30%) Collaborate with SEO and Paid Media agencies to support full-funnel growth Contribute to SEO and Paid strategy by shaping content themes, keyword direction, landing page requirements, and funnel improvements Ensure landing pages, messaging, and offers align with user intent and audience needs Lead performance reviews with agencies to assess results and prioritize initiatives Identify growth opportunities through keyword gaps, competitor analysis, landing page optimization, and high-intent paid experiments Track SEO and Paid KPIs to ensure alignment with pipeline and ROI goals 4. Cross-Functional GTM Collaboration Work closely with Product Marketing and Sales to ensure consistent messaging across channels Collaborate on messaging frameworks, templates, and persona insights to improve campaign effectiveness Provide inputs into content, landing pages, and sales assets that support outbound performance Success Metrics Outbound-Led Pipeline Impact Contribution to new logo acquisition aligned with GTM goals Consistent flow of qualified demos and sales opportunities Monthly Performance Indicators 3–5 qualified demos per month from outbound High-quality lead flow aligned with ICP Reduced bounce rates and invalid contact data Operational Excellence Fully functional, scalable outbound engine live within the first 45 days Highly enriched, segmented prospect lists Repeatable and scalable targeting and personalization frameworks Channel Leverage Improved SEO performance for priority keywords and landing pages Inbound pipeline contribution through SEO and Paid channels Requirements 2–5 years of experience in Growth Marketing or Outbound Automation within B2B SaaS Hands-on experience with outbound and enrichment tools such as Clay, Apollo/ZoomInfo, Dropcontact, Clearbit, Regie.ai, Instantly, Smartlead , or similar Experience building automated prospecting workflows (Phantombuster, Zapier, Make, n8n preferred) Strong copywriting and messaging skills for outbound campaigns Analytical mindset with familiarity in funnel metrics, attribution, and data hygiene Ability to work cross-functionally and operate effectively in a fast-paced startup environment Bonus: Experience targeting ERP, Finance, or Operations personas Tools & Tech Stack Sourcing & Enrichment: Apollo, Dropcontact, Clearbit Outbound Automation: Clay, Regie.ai Sequencing: Instantly, Smartlead, SalesLoft, or similar CRM & Reporting: HubSpot SEO & Paid: Managed in collaboration with external agencies Why This Role Matters Own and scale the primary outbound engine driving new logo acquisition Work closely with Product Marketing, RevOps, Sales, and Leadership Leverage cutting-edge AI tools to automate and scale growth Be part of a focused, high-impact GTM team executing a clear growth strategy Skills Outbound Marketing Multi-Channel Marketing Outbound Workflow Automation

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