AVP Channel Marketing job opportunity at Weekday AI.

Home Jobs In India Tag: Job AVP Channel Marketing position at Weekday AI


Date2026-01-27T14:57:17.870Z bot
Weekday AI AVP Channel Marketing
Experience: 5-years
Pattern: Full-time
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loacation New Delhi, India
loacation New Delhi....India

This role is for one of the Weekday's clients Min Experience: 5 years Location: Bengaluru, Pune, Hyderabad, Karnataka, New delhi JobType: full-time We are looking for a seasoned AVP – Channel Marketing to lead and scale our channel marketing efforts with a strong focus on email marketing and lifecycle campaigns . This role will be responsible for designing, building, deploying, and optimizing high-impact marketing email programs that drive engagement, conversion, and revenue across customer segments. As a senior leader, you will own end-to-end email campaigning strategies , leverage advanced marketing automation platforms like Salesforce Marketing Cloud (SFMC) and ZETA , and work closely with cross-functional teams including product, data, growth, and sales. The ideal candidate combines strategic thinking with hands-on execution and has deep expertise in building scalable, data-driven channel marketing programs. Key Responsibilities Lead the channel marketing strategy with a primary focus on email marketing , ensuring alignment with overall business and growth objectives. Own the end-to-end lifecycle of email campaigns —from strategy, planning, and content coordination to building, deploying, and performance optimization. Design and execute marketing email programs , including promotional, transactional, lifecycle, drip, and trigger-based campaigns. Hands-on leadership in building and deploying campaigns using Salesforce Marketing Cloud (SFMC) and ZETA , including journeys, automations, and segmentation. Drive best practices for email campaigning , including personalization, dynamic content, A/B testing, deliverability, and compliance. Partner with data and analytics teams to leverage customer insights for segmentation, targeting, and campaign optimization. Collaborate with creative, product, and sales teams to ensure consistent messaging and seamless customer experience across channels. Monitor campaign performance metrics such as open rates, CTRs, conversions, and ROI; translate insights into actionable improvements. Establish scalable processes, governance, and frameworks for channel marketing execution at scale. Mentor and manage a team of channel and email marketing professionals, fostering a culture of ownership, experimentation, and continuous improvement. Required Skills & Expertise Strong expertise in Channel Marketing , with deep specialization in Email Marketing and Email Campaigning . Proven experience in building, deploying, and optimizing marketing email campaigns at scale. Hands-on experience with Salesforce Marketing Cloud (SFMC) , including Journey Builder, Automation Studio, Email Studio, and data extensions. Working knowledge and experience with ZETA for campaign orchestration and customer engagement. Strong understanding of customer lifecycle marketing, segmentation, personalization, and automation. Ability to translate business goals into effective channel strategies and measurable outcomes. Strong analytical mindset with experience using campaign data to drive decisions. Experience & Qualifications 5–18 years of experience in channel marketing, email marketing, or lifecycle marketing roles. Prior experience in a leadership or senior individual contributor role managing complex, high-volume campaigns. Experience working in fast-paced, growth-oriented environments is a strong plus.

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