Marketing Manager job opportunity at Weekday AI.

Home Jobs In India Tag: Job Marketing Manager position at Weekday AI


Date2026-01-28T06:53:21.032Z bot
Weekday AI Marketing Manager
Experience: 10-years
Pattern: Full-time
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India

This role is for one of the Weekday's clients Salary range: Rs 2500000 - Rs 4500000 (ie INR 25 - 45 LPA) Min Experience: 10 years JobType: full-time The Senior Manager – Ecommerce Marketing will be responsible for driving growth through strategic planning, execution, and optimization of performance marketing initiatives across leading ecommerce and quick-commerce platforms. This role requires a strong blend of strategic thinking, data-driven decision-making, and hands-on campaign leadership. The position will also manage and guide a marketing executive supporting reporting and campaign execution. Key Responsibilities Strategy Development (Critical) Develop and execute comprehensive ecommerce and performance marketing strategies aligned with overall business objectives. Define key performance indicators (KPIs), establish benchmarks, and set clear performance targets for campaigns. Plan and execute go-to-market strategies for new product launches across ecommerce platforms. Drive growth initiatives for premium and higher AOV products through focused scaling strategies. Campaign Management Plan, manage, and optimize paid marketing campaigns across ecommerce and quick-commerce platforms such as Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, Jio, and similar channels. Ensure all campaigns are consistent with brand positioning, messaging, and marketing guidelines. Continuously test, optimize, and refine campaign structures to improve conversion rates and efficiency. Data Analysis & Reporting (Critical) Analyze campaign performance data to identify trends, insights, and optimization opportunities. Track key metrics including ROAS, CAC, conversion rates, and revenue contribution. Prepare and present regular performance reports and actionable insights to senior leadership. Budget Management (Critical) Own and manage ecommerce marketing budgets to maximize return on investment. Monitor spends closely and ensure campaigns are delivered within approved budgets. Optimize channel-wise and product-wise budget allocation based on performance. Collaboration & Stakeholder Management Work closely with creative and content teams to develop high-performing ad creatives and compelling messaging. Collaborate with other marketing functions such as brand, SEO, social media, and CRM to ensure integrated and cohesive campaign execution. Guide and mentor the reporting executive to ensure effective execution and reporting discipline. Skills Ecommerce & Quick-Commerce Marketing Performance & Growth Marketing Brand Marketing Data Analysis & ROI Optimization Budget & Stakeholder Management

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