Performance Marketing Head job opportunity at Weekday AI.

Home Jobs In India Tag: Job Performance Marketing Head position at Weekday AI


Date2026-01-29T06:32:26.150Z bot
Weekday AI Performance Marketing Head
Experience: 8-years
Pattern: Full-time
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loacation Bengaluru, India
loacation Bengaluru....India

This role is for one of the Weekday's clients Salary range: Rs 1800000 - Rs 3000000 (ie INR 18-30 LPA) Min Experience: 8 years Location: Bengaluru, Remote (India) JobType: full-time The Performance Marketing Head will own and drive the overall performance marketing strategy across digital and ecommerce platforms. This role requires a strategic leader with strong analytical depth who can scale revenue, optimize ROI, and build high-impact marketing engines through data-led decision-making. The role will also oversee campaign execution, reporting, and team performance to ensure sustained growth across channels. Key Responsibilities Performance Marketing Strategy & Growth Define and execute end-to-end performance marketing strategy aligned with business and revenue objectives. Set clear KPIs, performance benchmarks, and growth targets across digital and ecommerce channels. Lead marketing strategy for new product launches and scale-up of premium or higher AOV product portfolios. Identify new growth opportunities through experimentation, channel expansion, and optimization. Campaign & Channel Management Own and optimize paid marketing across ecommerce and quick-commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, JioMart, and similar platforms. Ensure campaigns are aligned with brand guidelines, positioning, and overall marketing objectives. Drive continuous testing across creatives, formats, audiences, and bidding strategies. Data, Analytics & Reporting Analyze campaign and platform performance to identify trends, insights, and areas for improvement. Build structured reporting frameworks and present performance insights, ROI, and growth metrics to leadership. Use data to guide budget allocation, channel prioritization, and optimization decisions. Budget Ownership & ROI Management Own and manage performance marketing budgets across platforms to maximize ROI. Track spends, forecast outcomes, and ensure campaigns remain within approved budgets. Drive efficiency improvements through cost optimization and performance scaling. Team & Cross-Functional Collaboration Lead, mentor, and manage performance marketing and marketing operations team members. Work closely with creative, content, brand, and growth teams to develop high-performing creatives and messaging. Collaborate with SEO, social media, and lifecycle marketing teams for integrated campaign execution. Skills & Competencies Strong expertise in performance marketing, ecommerce, and quick-commerce ecosystems. Deep understanding of digital acquisition metrics, attribution, and ROI optimization. Proven leadership experience in managing teams and scaling marketing functions. Strong analytical, strategic thinking, and decision-making skills. Experience working with data dashboards, reporting tools, and marketing analytics platforms. Skills Performance Marketing E-commerce Quick Commerce Brand Marketing Growth Strategy Data Analytics

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