Director of Demand generation job opportunity at Weekday AI.

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Date2026-02-04T13:47:22.132Z bot
Weekday AI Director of Demand generation
Experience: 10-years
Pattern: Full-time
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loacation Chennai, India
loacation Chennai....India

This role is for one of the Weekday's clients Min Experience: 10 years Location: chennai JobType: full-time We are seeking a strategic and results-driven  Director of Demand Generation  to lead and scale our global demand engine. This is a senior leadership role for a growth-oriented marketing professional who thrives at the intersection of strategy, execution, data, and revenue impact. Based in  Chennai , this full-time position will own the end-to-end demand generation strategy, driving predictable pipeline growth across inbound, outbound, product-led, and account-based motions. As Director of Demand Generation, you will partner closely with Sales, Product Marketing, RevOps, and Leadership to design integrated programs that attract, engage, and convert high-quality prospects across the funnel. You will be responsible for building scalable systems, optimizing performance, and ensuring marketing efforts directly contribute to revenue outcomes. This role requires a strong balance of hands-on leadership, analytical rigor, and the ability to inspire and mentor high-performing teams. Key Responsibilities Define and execute a comprehensive demand generation strategy aligned with revenue and growth goals Own pipeline creation, lead quality, conversion rates, and revenue attribution across channels Lead multi-channel demand programs including paid media, content syndication, SEO, events, webinars, email, partnerships, and ABM Build and optimize full-funnel journeys from awareness to conversion, retention, and expansion Partner closely with Sales and RevOps to align on ICPs, target accounts, SLAs, and pipeline forecasting Develop scalable campaign frameworks, playbooks, and experimentation models to drive consistent performance Analyze performance metrics such as CAC, LTV, MQL-to-SQL conversion, pipeline velocity, and ROI Leverage marketing automation, CRM, and analytics tools to improve targeting, personalization, and reporting Build, mentor, and manage a high-impact demand generation team, fostering a culture of accountability and learning Continuously test, iterate, and optimize campaigns based on data-driven insights and market feedback What Makes You a Great Fit 10+ years of experience in B2B demand generation, growth marketing, or revenue-focused marketing roles Proven track record of building and scaling demand engines that drive measurable pipeline and revenue impact Strong expertise in full-funnel marketing, attribution modeling, and performance optimization Experience working closely with Sales, RevOps, and Product Marketing in a revenue-aligned environment Deep understanding of modern demand channels, including paid acquisition, ABM, lifecycle marketing, and content-led growth Data-driven mindset with strong analytical skills and comfort working with complex dashboards and metrics Hands-on leader with experience building and managing high-performing marketing teams Excellent communication and stakeholder management skills, with the ability to influence senior leadership Experience in fast-growing SaaS or B2B technology environments is strongly preferred Ability to thrive in a dynamic, high-ownership, outcome-focused culture

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