Marketing Lead_Headache job opportunity at Pfizer.

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DateMore Than 30 Days Ago bot
Pfizer Marketing Lead_Headache
Experience: 15-years
Pattern: full-time
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degreeBachelor's (B.A.)
loacation China - Beijing - Beijing, China
loacation China - Beijin..........China

POSITION SUMMARY Accountable for Migraine Headache. field and developing marketing/business strategies/platforms such as brand management, product development, marketing communications; Use customer insights to prioritize/direct content creation to achieve financial targets. Position requires outstanding communications and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of marketing channels. Demonstrated ability to develop people and build marketing capabilities. Responsibilities 1. Portfolio Management Develop the Marketing  Headache portfolio strategies to optimize the business, including Headache strategic brand plan patient type, evidence generation, promotion stories. Lead brand  growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of  the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target   Cross-functional TA leadership : Collaborate with Medical and KOLs for Headache guideline/consensus Leverage chief neurologists for HP listing and pharmacist education platform 2. Organization Effectiveness and People Development Develop effective team structure to support the growth of business Establish competency requirement for every marketing position and performance standard for the major market programs Develop subordinates through coaching and training programs 3. Resource Management Lead team in the portfolio budget planning and control Input to allocate and manage in the portfolio budget sales target and  P&L POSITION RESPONSIBILITIES Accountable Lead portfolio or big strategic brand strategies and plan Review and actively contribute to brands  plan and A&P allocation Lead the review of  product life cycle management strategy with cross function team. Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needs For the big strategic brand marketing manager Promo Meetings: Manage compliance review of materials Develop promotional meetings strategy Validate brand-specific messages, design training (w/medical, regulatory) Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Shared Accountability Develop the OP plan and influence sales targets and brand A&P allocations Long-range forecasting Revenue adjustments, as needed Develop effective org. structure Develop MKT team competency Qualifications: Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 15 years marketing experience with above18 months SBM experience Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Marketing and Market Research

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