辉瑞制药-品牌经理/市场经理-血友病-北京或上海 job opportunity at Pfizer.



DatePosted 24 Days Ago bot
Pfizer 辉瑞制药-品牌经理/市场经理-血友病-北京或上海
Experience: 3-years
Pattern: full-time
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degreeBachelor's (B.A.)
loacation China - Shanghai - Shanghai, China
loacation China - Shangh..........China

Responsibilities Execution of brand tactitcs Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; Develop brand promotional materials and training Develop brand DA, promotional slides, publication if needed and internal traing materials; Train Field Force on product strategy and POA; Support to develop brand plan & management & cross-functional leadership Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc POSITION RESPONSIBILITIES Accountable Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development; Shared Accountability BP & Op Plan and influence sales targets and brand A&P allocations; Develop marketing mix & POA; Interface with cross-functional team; EDUCATION AND EXPERIENCE Qualifications: Bachelor degree or above, major in Medical or Medicine  Good command of oral & written English 1-3 years marketing experience or 2 years DM/local marketing experience TECHNICAL SKILLS REQUIREMENTS Indicate the technical skills required and/or preferred, as applicable. Expect candidates to demonstrate these competencies: Functional/Technical Skills Acts Decisively Seizes Accountability Grows Self Change Agile Self Awareness Commits to “One Pfizer” Peer Relationships Expect candidates to demonstrate these commercial /management competencies Market, Customer, and Competitor insight Strategic and operational business/Market planning Market Execution Marketing Innovation Data analysis, interpretation and communication Performance and program metrics           Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Marketing and Market Research

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