Growth Marketing Senior Associate job opportunity at Intellect.

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Date2025-11-18T03:11:19.851Z bot
Intellect Growth Marketing Senior Associate
Experience: 4-years
Pattern: full-time
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degreeAssociate
loacation Kuala Lumpur, Malaysia
loacation Kuala Lumpur....Malaysia

As the Growth Marketing Senior Associate at Intellect, you will play a key role in driving post-sales growth, product adoption, and meaningful engagement among our end users across global markets. You’ll own end-to-end lifecycle communications across email, push notifications, and in-app messaging, ensuring employees and members have seamless, impactful experiences with Intellect. Reporting to the Product & Growth Marketing Lead, you’ll collaborate closely with Product, Data, Customer Success, and Clinical teams to optimise user journeys, build personalised automations, and influence product-led growth. This role is ideal for someone who is both analytical and creative, comfortable in experimentation, and eager to shape lifecycle strategy.  Own CRM strategy and execution across onboarding, activation, engagement, retention, and re-engagement journeys. Develop and optimise automated communication flows across email, push, and in-app channels. Build personalised, user-centric messaging that helps users adopt coaching, therapy, and self-care tools. Partner with Product and Tech teams to enhance user flows and align CRM journeys with product features and releases. Work closely with Product and Tech teams to identify user segments, behavioural triggers, and insights to inform experimentation. Collaborate with Customer Success to drive specific adoption goals. Run A/B tests, derive insights, and propose new strategies to increase retention and product utilisation. 2–4 years of experience in CRM, lifecycle marketing, or growth roles (experience with MoEngage, Braze, Iterable, or similar platforms is a plus). Strong understanding of user journey design, segmentation, and behavioural triggers. Comfortable with data — able to interpret dashboards and draw insights to drive iteration. Experience running experiments (A/B testing, growth loops, or funnel optimisation). A growth mindset: proactive in suggesting new lifecycle strategies, not just executing existing ones. Ability to work cross-functionally and manage multiple stakeholders. Have excellent written and verbal communication skills in English. Data driven, results focused and always looking to improve things.

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