US Velsipity Consumer Team Lead job opportunity at Pfizer.

Home Jobs In United States Of America Tag: Job US Velsipity Consumer Team Lead position at Pfizer


DatePosted 18 Days Ago bot
Pfizer US Velsipity Consumer Team Lead
Experience: 8-years
Pattern: full-time
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degreeMBA
loacation United States - New York - New York City, United States Of America
loacation United States ..........United States Of America

OVERVIEW: Velsipity is a priority brand within Specialty Care, approved in October 2023 for the treatment of adults with moderate to severe ulcerative colitis (UC). As a first‑line oral advanced therapy for patients who have not achieved adequate response to conventional treatments, Velsipity offers a differentiated solution in a competitive and rapidly evolving landscape. Supported by a strong product profile, Pfizer’s leadership in GI, and a substantial unmet need in UC, Velsipity is positioned to become a key growth driver within the portfolio. A critical priority for 2026 will be accelerating patient activation and increasing awareness of Velsipity’s value proposition as a safe and effective oral treatment option. ROLE SUMMARY: The US Velsipity Consumer Team Lead will define and drive the strategic vision for the Consumer organization during a pivotal year for the brand. This leader will oversee all branded and unbranded consumer marketing efforts, guide the development of a new branded creative campaign (launching Q2 2026), and champion integrated, insight‑driven activation across channels. The ideal candidate brings deep US marketing experience, a track record of advancing brand imperatives, and demonstrated success in consumer marketing and team leadership (formal or informal). This role will also function as a leader on the Velsipity US Marketing team and will represent on key enterprise initiatives. This role will directly lead a team of 3 marketers. This role reports to the Velsipity Marketing Team Lead and partners closely with cross‑functional colleagues and agency partners. ROLE RESPONSIBILITIES: Strategy & Planning Serve as the strategic lead for all branded and unbranded patient activation initiatives. Create, own and manage the consumer omnichannel strategy inclusive of Social, Digital, CRM, and Patient Ambassador for both Branded and Unbranded advertising and patient education Lead development of new branded consumer campaign. Develop a deep understanding of the patient journey including needs, insights and the role of patient communications and identify the need to customize targeting based on geography Shape annual operating plan and tactical planning process for Consumer, ensuring alignment to brand priorities and activation goals. Oversee segmentation, targeting, and application of consumer insights to drive more personalized engagement. Execution & Performance Optimization Optimize paid media strategy by shifting to more efficient digital channels and testing innovative opportunities to break through. Responsible for fostering a productive agency relationship and managing all projects within allocated budget, as applicable Partner with CMO organization on updates to the Velsipity digital ecosystem, including the DTC Go‑to‑Market pilot and migration of unbranded UC content to Pfizer for All. Monitor key promotional and media performance metrics and execute data‑driven optimizations to accelerate topline growth. Leadership & Collaboration Build and maintain strong partnerships with cross‑functional collaborators across IIS, CMO, Medical Affairs, Regulatory, Legal, and Corporate Communications. Manage and develop a team of three direct reports, fostering accountability, growth, and cross‑functional alignment. Lead and oversee the Agency of Record (AOR) relationship and key external vendors to ensure strong delivery across workstreams. Offer leadership, mentorship and guidance to brand team members, proactively coach for performance and career growth, instilling excitement and rewards performance BASIC QUALIFICATIONS BA/BS degree required, MBA or other advanced degree highly desirable 8+ years of pharmaceutical commercial experience including marketing; product positioning and branded experience is required  5+ years of US marketing director experience with focus on Consumer Marketing experience Deep understanding of the US market dynamics including specialty channels Demonstrated success executing complex marketing programs that drive performance Demonstrated ability to work effectively with varied internal stakeholders to improve business performance Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries and leading a high-performing team Innovative thinker who is excited by "pioneering" initiatives that may not have precedent Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management Demonstrated strong analytic skills to measure attribution and drive marketing performance, marketing mix improvements and higher ROI GI experience preferred; specialty experience strongly preferred Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact. Other Job Details: Last Day to Apply: February 18, 2026 Location: Candidate must be onsite at least 2.5x per week. The annual base salary for this position ranges from $189,200.00 to $303,300.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. Relocation assistance may be available based on business needs and/or eligibility. Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.  These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure.  Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.  Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government.  If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative. EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  Pfizer is an E-Verify employer.  This position requires permanent work authorization in the United States. Pfizer endeavors to make   www.pfizer.com/careers   accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email   disabilityrecruitment@pfizer.com . This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned. Marketing and Market Research

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