Ads Campaign Manager / Strategist (Meta & Google Ads) - A288 job opportunity at Pearl Talent.

Home Jobs In Mexico Tag: Job Ads Campaign Manager / Strategist (Meta & Google Ads) - A288 position at Pearl Talent


Date2026-02-06T09:01:30.223Z bot
Pearl Talent Ads Campaign Manager / Strategist (Meta & Google Ads) - A288
Experience: 4-years
Pattern: Full-time
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Industry AdTech / Performance Marketing / Digital Advertising Work Arrangement Fully remote with required overlap in EST working hours Job Type Full-time Work Schedule Monday to Friday — 40 hours per week (EST) Locations: LATAM (Brazil, Colombia, Mexico, Argentina) Philippines Other remote regions with strong English proficiency and digital marketing experience About Pearl Talent Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US. Hear why we exist, what we believe in, and who we’re building for: WATCH HERE Why Work with Us? At Pearl, we’re not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers. About the Company Our client is a performance-driven digital advertising organization focused on helping businesses generate high-quality leads and scalable growth through paid media. They operate in a fast-paced, data-driven environment and emphasize operational excellence, consistency, and long-term partnerships. The team values reliability, structured execution, and continuous optimization across advertising channels. Role Overview The Ads Campaign Manager / Strategist will own the full lifecycle of Meta and Google Ads campaigns, from strategy and launch to optimization and scaling. This role sits within a performance marketing environment where data, experimentation, and execution quality directly impact revenue outcomes. You will work cross-functionally with creative, CRO, and account teams to improve funnel performance and conversion efficiency. The work is highly execution-focused, analytical, and detail-oriented. This role is best suited for someone dependable, proactive, and comfortable managing multiple campaigns independently in a structured system. Your Impact You will directly influence client acquisition and revenue growth through consistent campaign optimization and data-driven decision-making. Your work will reduce cost per lead, improve lead quality, and support scalable paid media systems. By maintaining reliable execution and clean account structures, you will enable leadership to confidently delegate and scale operations. Your contributions will strengthen performance predictability, internal trust, and long-term client success. Core Responsibilities Campaign Strategy & Execution – 35% Develop and implement full-funnel strategies across Meta and Google Ads platforms. Launch, manage, and optimize campaigns across Search, Display, YouTube, and paid social. Build and test audiences, creatives, ad copy, and bidding strategies. Conduct keyword research, competitive analysis, and funnel evaluations. Performance Optimization – 25% Analyze campaign performance daily to reduce CPL and improve lead quality. Execute structured A/B tests across creatives, copy, audiences, and landing pages. Troubleshoot tracking, attribution, and conversion discrepancies. Collaborate with CRO teams to improve landing page conversion rates. Account Ownership & Reporting – 20% Maintain organized, scalable ad account structures. Prepare weekly and monthly performance reports with actionable insights. Monitor tracking, tagging, and conversion accuracy across platforms. Identify scaling opportunities and proactively flag risks or inefficiencies. Creative & Messaging Collaboration – 10% Brief creative teams on performance-driven ad requirements. Share insights for new messaging angles and creative testing frameworks. Ensure alignment between ad creative and landing page experiences. Cross-Functional Collaboration – 10% Work closely with senior ads specialists, CRO teams, creatives, and account managers. Participate in onboarding, training sessions, and optimization workshops. Contribute insights to process improvements and campaign documentation. Must-Haves (Required) 2–4+ years of hands-on experience managing Meta and Google Ads campaigns. Strong expertise in at least one platform with working proficiency in the other. Proven ability to reduce CPL, improve lead quality, and scale paid campaigns. Solid understanding of funnels, landing pages, CRO, and conversion tracking. Demonstrated dependability, ownership, and consistent work history. Excellent English communication skills for internal collaboration. Highly organized, detail-oriented, and process-driven. Ability to manage multiple accounts and advertising budgets independently. Self-managed, proactive, and able to ramp quickly with minimal oversight. Nice-to-Haves (Preferred) Experience in home improvement, contractor services, or local lead generation. Background in performance marketing agencies or AdTech environments. Experience collaborating closely with creative and CRO teams. Familiarity with automation rules, scripts, or scaling frameworks. Exposure to YouTube Ads, programmatic media, or advanced audience strategies. Tools Proficiency Must-Haves (Required) Meta Ads Manager Google Ads Google Tag Manager Google Analytics Slack Zoom Google Workspace Notion Trello Asana Nice-to-Haves (Preferred) Google Sheets Excel Automation tools Creative testing frameworks ChatGPT Gemini

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