Director of Marketing job opportunity at Lytegen.

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Date2025-12-29T07:28:53.315Z bot
Lytegen Director of Marketing
Experience: 10-years
Pattern: Full-time
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loacation Chandigarh, India
loacation Chandigarh....India

We are hiring a Head of Marketing and Growth to own the entire demand generation engine. This person will build and lead the marketing function, drive profitable customer acquisition for the US solar business, and turn marketing into a predictable revenue engine. You will be responsible for strategy, execution and team building across paid media, content, creative, website, tracking, analytics and funnel optimization. You will work directly with the founder and sales leadership in the US. Own the marketing and growth strategy, including channel mix, budget allocation, performance targets, and the roadmap for lead and booking generation. Build and manage a high-performing team across media buying, content, creative, marketing operations, and analytics. Drive performance marketing across Meta, Google, and additional channels to generate qualified solar leads at or below target CPL and CPS. Design, test, and optimize full funnels from ad to booked appointment, including landing pages, forms, routing, nurture flows, and remarketing. Set up and manage tracking, attribution, and reporting across CRM, ad platforms, and analytics tools so every dollar of spend is accountable. Collaborate with sales and operations leadership to define lead quality, refine targeting, and iterate quickly using sales feedback and close-rate data. Own the company’s brand presence, including website, social channels, creative direction, and online reputation management. Evaluate, onboard, and manage external agencies and vendors while keeping core strategy and intelligence in-house. Develop playbooks, SOPs, dashboards, and repeatable systems to make marketing scalable and reliable. 10+ years of experience in performance-driven digital marketing or growth roles, with at least 3 years in a leadership/ownership role. Proven B2C marketing experience, preferably in high-velocity consumer acquisition environments. Demonstrated success in the US market, including running profitable paid campaigns for US consumers. Experience managing meaningful monthly budgets in Meta and Google Ads with a strong record of hitting unit-economics targets. Deep analytical strengths — comfort with funnels, cohorts, CPL, CPS, CAC, LTV, and payback calculations. Hands-on experience with Meta Ads, Google Ads, landing-page builders, analytics platforms, and CRMs. Experience hiring, coaching, and managing a lean, high-output marketing team with clear KPIs. Excellent written and spoken English, with the ability to align closely with US-based leadership on strategy and messaging. Strong bias for execution, experimentation, and rapid iteration. You ship campaigns and take ownership of results.

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