Head of Digital Marketing job opportunity at 2070 Health.

Home Jobs In India Tag: Job Head of Digital Marketing position at 2070 Health


Date2025-03-21T10:01:06.000Z bot
2070 Health Head of Digital Marketing
Experience: 15-years
Pattern: full-time
Country:
apply Apply Now
Salary:
Status:

Job

Copy Link Report
degreeGeneral
loacation Bengaluru, India
loacation Bengaluru....India

*Please note this role is not for 2070 Health* We are seeking an experienced and visionary  Head of Digital Marketing  to lead the digital marketing efforts for a large hospital system in India. The Head of Digital Marketing will be responsible for driving digital patient engagement, marketing automation, and consumer-centric digital transformation across the organization. The role will focus on leveraging digital channels to enhance patient acquisition, optimize conversion funnels, and improve overall customer experience. Key Responsibilities: 1. Digital Strategy & Consumer Engagement Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring strong funnel conversion. Enhance patient experience through data-driven engagement strategies, including website, mobile app, and contact center integration. Develop and execute performance marketing strategies across paid, owned, and earned media. Ensure best-in-class customer journeys by integrating website, app, and omnichannel engagement. 2. Martech & Data-Driven Decision Making Own the marketing automation ecosystem, leveraging SFMC (Salesforce Marketing Cloud) for targeted patient engagement. Optimize lead generation, customer segmentation, and personalized digital interactions. Implement analytics frameworks to measure and improve digital campaign performance. 3. Innovation & Transformation Initiatives Lead transformation projects such as shared services and ERM-driven admissions automation. Partner with L&D to upskill teams and build a digital-first culture. 4. Cross-Functional Collaboration Work closely with PRM, Contact Centre, and Clinical teams to align digital initiatives with organizational goals. Partner with L&D to upskill teams and build a digital-first culture. Knowledge, Skills and Experience Educational qualifications/Certification: Post Graduate degree in Business, Marketing, Digital Strategy, or a related field Relevant experience: 15+ years in digital transformation, martech, and performance-driven digital strategy at scale. Hospital background not mandatory but preferred. Experience managing digital transformation in large organizations is essential Skills and Capabilities Functional: Ability to define and implement a long-term digital roadmap aligned with business objectives. Expertise in digital marketing, automation, and omnichannel engagement to drive patient acquisition and retention. Strong project management skills to deliver high-impact digital initiatives on time and within budget. Behavioural: Ability to quickly adapt to industry trends and drive continuous improvement in digital strategies. Strong communication and collaboration skills to align digital initiatives across multiple teams. Deep understanding of customer journeys and commitment to enhancing patient experience through digital solutions
ai summary

Other Ai Matches

Business Development Manager Applicants are expected to have a solid experience in handling Job related tasks
Head HR- Hiring for SSO Cancer Hospital Applicants are expected to have a solid experience in handling Job related tasks
Service Delivery Manager - AI - Healthcare Applicants are expected to have a solid experience in handling Job related tasks
Head of Operations- Hiring for our Portfolio Company Applicants are expected to have a solid experience in handling Job related tasks
IT Manager Applicants are expected to have a solid experience in handling Job related tasks
Revenue Associate - Hiring for our Portfolio Company Applicants are expected to have a solid experience in handling Job related tasks
Marketing Associate Applicants are expected to have a solid experience in handling Job related tasks
Patient Experience Coordinator - Sales Applicants are expected to have a solid experience in handling Job related tasks
Senior Director - Product Management Applicants are expected to have a solid experience in handling Job related tasks
Business Development Manager Applicants are expected to have a solid experience in handling Job related tasks
Sales Executive - Nutrition (Fresher) Applicants are expected to have a solid experience in handling Job related tasks
City Operations Lead - Contractual Role Applicants are expected to have a solid experience in handling Job related tasks
Consultant Strategy - Lifesciences - India Applicants are expected to have a solid experience in handling Job related tasks
Business Development Manager : Everhope Oncology Applicants are expected to have a solid experience in handling Job related tasks
Intern - Knowledge Management Applicants are expected to have a solid experience in handling Job related tasks
Patient Experience Manager - Everhope Oncology Applicants are expected to have a solid experience in handling Job related tasks
Associate Director - Brand Development Applicants are expected to have a solid experience in handling Job related tasks
Video Editor/Motion Designer Applicants are expected to have a solid experience in handling Job related tasks
AD - Doctor Operations & Clinical Protocols (MBBS) Applicants are expected to have a solid experience in handling Job related tasks
Video Producer - Social Media Applicants are expected to have a solid experience in handling Job related tasks
Inside Sales Specialist - Hiring for our Portfolio Company Applicants are expected to have a solid experience in handling Job related tasks
Data Entry Operator - Hiring for our Portfolio Company Applicants are expected to have a solid experience in handling Job related tasks
Finance Manager- SSO Cancer Hospital Applicants are expected to have a solid experience in handling Job related tasks