Sr. Brand Manager, Respiration & Immunology job opportunity at AstraZeneca.

Home Jobs In South Korea Tag: Respiration & Immunology Sr. Brand Manager, Respiration & Immunology position at AstraZeneca


DateMore Than 30 Days Ago bot
AstraZeneca Sr. Brand Manager, Respiration & Immunology
Experience: General
Pattern: full-time
Country:
apply Apply Now
Salary:
Status:

Respiration & Immunology

Copy Link Report
degreeOND
loacation South Korea - Seoul, South Korea
loacation South Korea - ..........South Korea

Role description Maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, pre-post Launch strategy, development of a disease area vision and strategy, and effective resource allocation in order to optimize sales and profits. Strategize, write and implement the marketing plan for the brand. Typical Accountabilities Operational Brand Management & Customer Excellence  Fully accountable for building & driving the brand strategy by providing customer insights acquired during interactions with external and internal customers  Participate in the development of the Business Action Plan in close collaboration with the Marketing Head Drive the full implementation of the operational Business Action Plan in close collaboration with the key functional team members  Keep the Business Action Plan updated and implement the plan to ensure that Brand objectives are realized, including revising the S&T to ensure complete coverage /expansion of the target list as per marketing strategy  Lead the operational roll-out of the pre-agreed strategic and operational plan (campaign task force, monthly implementation meetings)  Identify potential new market insight and collaborate with Market Intelligence to leverage all critical market data to refine action plans or prioritize activities.  Develop and understand market research principles / sources/ tools/ methodology  Work with local data to contribute to forecasting models.  Communication & Promotion  Develop all campaign material and all the briefing documents to ensure maximum impact  Briefing and selection of agency and review performance of agency and costs to ensure optimal use of available financial resources  Actively collaborate with the medical/Access team and/or Sales team with other support functions to ensure alignment with strategy.  Be actively involved and leading of regional and national sales meetings/business reviews as required  Ensure full compliance of material/activities with ethical and Code of Ethics (demonstrate and ensure active respect for values, business ethics, local laws, policies, and marketing procedures)  Propose budget spending on the defined territory & is responsible for accurate budget management  Prepare cost estimates for current activities, advertising / informing about AstraZeneca brand products, and investment budgets.  Responsible for the implementation of promotional/communication strategies, plans, and programs in support of brand strategies and objectives  Stakeholder Management  Build and maintain strategic relationships with key internal/external clients.  Lead Brand Team, develop and implement plans for KEE development & marketing strategy implementation.  Cooperates with Sales Managers to empower sales force, strengthening their capacity to implement business strategy.  Field visits at regular intervals to gain insight on current and future marketing initiatives and ensure correct product information is delivered, providing training to the sales team on the promotional materials and product strategy, addresses internal/external questions in regards to brand strategy and promotional materials Report on the status of implementation of the tactical plan to internal customers.  Proactive assessment of brand performance, proposing needed actions to tap on opportunities, working without supervision, successfully addressing outstanding challenges of marketing strategy implementation.  Maintain close with KEE’s and other key customers, including those who have significant influence in the purchasing decisions with major hospitals/institutions for the assigned products.  Corporate responsibility: Maintains highest ethical standards and works in the spirit of AstraZeneca Code of Ethics, following rules & norms set by corporate policies  Ensure that all conducted activities are done in accordance with local legislation and corporate standards.  Skills MS office skills (Word, PPT, Excel) proficiency Effective and collaborative communication skills. Qualifications Education: bachelor’s degrees and above Language: Fluent English communication skills (speaking/writing) Work Experience: 4-5years experience in marketing and minimum 8-year experience in healthcare industry Competencies:Effective decision-maker, result driven to overcome issues or conflict by keeping compliance.&Self confidence.&Project and time management skills Date Posted 21-2월-2024 Closing Date AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

Other Ai Matches

MR-BC-南宁 Applicants are expected to have a solid experience in handling Job related tasks
【AstraZeneca】【R&I】Associate Brand Manager, Biologics Marketing Applicants are expected to have a solid experience in handling Biologics Marketing related tasks
Sales Manager Applicants are expected to have a solid experience in handling Job related tasks
Business Partner Excellence Opérationnelle Oncologie (CDD 8 mois)(H/F) Applicants are expected to have a solid experience in handling Job related tasks
Associate Director-APAC Operations Academy Coach Applicants are expected to have a solid experience in handling Job related tasks
Associate Director, S/4HANA Data Transformation – Finance (Americas) Applicants are expected to have a solid experience in handling S/4HANA Data Transformation – Finance (Americas) related tasks
Commissioning, Qualification & Validation (CQV) Project Lead Applicants are expected to have a solid experience in handling Qualification & Validation (CQV) Project Lead related tasks
Oncology Account Specialist (Bali) Applicants are expected to have a solid experience in handling Job related tasks
Compliance Manager – Data & Information Privacy Applicants are expected to have a solid experience in handling Job related tasks
Product Manager (Pulmo) Applicants are expected to have a solid experience in handling Job related tasks
Senior/Principal Statistician (BioPharma) Applicants are expected to have a solid experience in handling Job related tasks
Sr. Maintenance Mechanic - 2ndt Shift Applicants are expected to have a solid experience in handling Job related tasks
RMM-LC-临沂 Applicants are expected to have a solid experience in handling Job related tasks
【AstraZeneca】【R&D】Clinical Scientist, R&D Hematology & Early Development Oncology TA Division Applicants are expected to have a solid experience in handling R&D Hematology & Early Development Oncology TA Division related tasks
Director, Payer Engagement Applicants are expected to have a solid experience in handling Payer Engagement related tasks
Executive Director Assistant - Oncology Applicants are expected to have a solid experience in handling Job related tasks
Level 7 Medical Statistician Apprentice Applicants are expected to have a solid experience in handling Job related tasks
Medical Representative (CVRM) - Manado Applicants are expected to have a solid experience in handling Job related tasks
Associate Director I/II, Regulatory Analytics Applicants are expected to have a solid experience in handling Regulatory Analytics related tasks
Senior Specialist, Quality Control Applicants are expected to have a solid experience in handling Quality Control related tasks
Travel & Expenses Associate Analyst (Mandarin Speaker) Applicants are expected to have a solid experience in handling Job related tasks
Senior Analyst - Forecasting Applicants are expected to have a solid experience in handling Job related tasks
Franchise Lead Hypertension (m/w/d) Applicants are expected to have a solid experience in handling Job related tasks