Senior Manager-Marketing (Neuro TA) job opportunity at AstraZeneca.

Home Jobs In China Tag: Job Senior Manager-Marketing (Neuro TA) position at AstraZeneca


DateMore Than 30 Days Ago bot
AstraZeneca Senior Manager-Marketing (Neuro TA)
Experience: 5-years
Pattern: full-time
Country:
apply Apply Now
Salary:
Status:

Job

Copy Link Report
degreeMBA
loacation Shanghai Jing'An Office, China
loacation Shanghai Jing'..........China

SUMMARY OF THE ROLE To lead the cross functional ‘Brand Team’ and collaborate well with global team in the development of brand strategy aligned to overall TA strategy and company priorities.  Optimize a portfolio of products to strategically optimize product life cycles and therapy area strategy, build & maintain professional relationships. Work with other function to achieve objectives of AZ products including commercial and hospital sales target, SOV and Market Share. ROLE & RESPONSIBILITIES 1. Portfolio Strategy Planning Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength. Review and manage Marketing mix for each product in portfolio to optimize promotional effort. Develop a clinical support program (Phase IV, CEP) to support campaign objectives. Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives. Develop product launch plans (with BMs) and submit to Marketing Director. Work with BMs and sales management to provide quality product sales forecasting Develop training strategy (with BMs) to align with LCM. Build and maintain global AZ network and relationships through attendance of regional/global workshops. 2. Build on patient’s insight/customer insights to lead brands growth Generate insights and implications from market and to meet patients/customers’ needs and outcomes Develop a deep understanding of Therapeutic Area and translate into business plan Prepare product messages and solution that address the needs. Ensure effective cross functional collaboration and alignment to brand objectives. 3. Implementation: Budgeting & Promotional campaign execution Review, amend, consolidate and submit brand budgets to Marketing Director for Product Portfolio. Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure. Work with BMs to develop individual marketing plans for each product in portfolio. Review BM plans for promotional methods and find ways to maximize promotional impact for each dollar spend. Seek promotional and cost synergies across product portfolio. Ensure high quality promotional material produced by BMs. Work with Market Intelligence / Market Research Agencies to track marketing effectiveness (all parameters) and report findings and recommendations to Marketing Director. Ensure high quality delivery of product training programs. Review all plans for Symposia to ensure aims are fully achievable with maximum benefit to product promotion for each dollar spend. Work with BMs to maximize advantages and benefits when working with outside agencies. Develop and maintain relationship with KOLs. Win in right way. 4. Exceptional key stakeholder influence and management Develop trust and long-term collaboration with KOL Build effective and seamless collocation with global team, and gain global strong support and endorsement along launch readiness and launch execution Strong influence with sales team and medical team to ensure launch execution excellence. Strong influence with cross-functional team (legal. Compliance digital, patients’ solution etc.) to drive brand plan execution REQUIREMENTS 1. Job Requirements Bachelor’s degree or above, preferably in Medical or related majors, MBA is preferred At least 5 years’ experience in pharmaceutical marketing, must have launch new product experience, with a strong background in product/brand marketing and demonstrated leadership and team management responsibilities Proficient in both written and spoken English Skilled in using MS Office software 2. Functional Competency Product and Environment Knowledge Knowledge of own product, relative disease and R & D initiatives within own TA Knowledge of competitor products and marketing approach Understand how national healthcare & regulatory environment impacts TA Understand access environment including NRDL/PRDL, tender policy, hospital listing etc. Knowledge of various channels including core, emerging, county, CHC, and retail Date Posted 23-12月-2025 Closing Date 27-2月-2026 AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

Other Ai Matches

Quality Assurance, Senior Compliance Specialist Applicants are expected to have a solid experience in handling Senior Compliance Specialist related tasks
Senior Manager, Commercial, GBS Process & Analytics Services Applicants are expected to have a solid experience in handling Commercial, GBS Process & Analytics Services related tasks
DSM-突破性多适应症生物制剂-长沙 Applicants are expected to have a solid experience in handling Job related tasks
MR-HEMA-南京 Applicants are expected to have a solid experience in handling Job related tasks
Quality Control Engineer Applicants are expected to have a solid experience in handling Job related tasks
Global Study Lead - Cell Therapy Applicants are expected to have a solid experience in handling Job related tasks
Employer Brand & Recruitment Marketing Intern - 12months Career Starter Program Applicants are expected to have a solid experience in handling Job related tasks
Brand Manager (m/w/d) - Respiratory Applicants are expected to have a solid experience in handling Job related tasks
Engineer, Production Maintenance Applicants are expected to have a solid experience in handling Production Maintenance related tasks
Medical Science Liaison-Biological Resp-Fuzhou Applicants are expected to have a solid experience in handling Job related tasks
Director Scientific Communications and Engagement Applicants are expected to have a solid experience in handling Job related tasks
Associate Director External Quality Applicants are expected to have a solid experience in handling Job related tasks
Senior Director, Global Oncology Innovation & Solution Scaling Applicants are expected to have a solid experience in handling Global Oncology Innovation & Solution Scaling related tasks
区域上市专员-呼吸生物制剂新产品-西区 Applicants are expected to have a solid experience in handling Job related tasks
Senior Manager Project Manager Country Operations Applicants are expected to have a solid experience in handling Job related tasks
Operational Excellence Manager O2C (Europe) Applicants are expected to have a solid experience in handling Job related tasks
Medical Advisor-gMG/NMOSD Applicants are expected to have a solid experience in handling Job related tasks
Medical Science Liaison-Biological Resp-Beijing Applicants are expected to have a solid experience in handling Job related tasks
Stage Visiteur Médical IDF (H/F) Applicants are expected to have a solid experience in handling Job related tasks
Medical Director, Patient Safety Physician Applicants are expected to have a solid experience in handling Patient Safety Physician related tasks
MR-OC-聊城 Applicants are expected to have a solid experience in handling Job related tasks
Key Account Manager GI/GU (Lubuskie, Dolnośląskie, Wielkopolskie) Applicants are expected to have a solid experience in handling Dolnośląskie, Wielkopolskie) related tasks
Director Safety Health & Environment Applicants are expected to have a solid experience in handling Job related tasks