Global Digital & Web AI Strategy Director job opportunity at AstraZeneca.

Home Jobs In United States Of America Tag: Job Global Digital & Web AI Strategy Director position at AstraZeneca


DatePosted 30 Days Ago bot
AstraZeneca Global Digital & Web AI Strategy Director
Experience: 5-years
Pattern: full-time
Country:
apply Apply Now
Salary:
Status:

Job

Copy Link Report
degreeOND
loacation US - Gaithersburg - MD, United States Of America
loacation US - Gaithersb..........United States Of America

Location: Gaithersburg, MD (3 days per week) As a key member of the Customer Engagement team, the Digital & Web/LLM Strategy Director will lead AstraZeneca’s global strategy to ensure our authoritative content and signals are discoverable, trusted, and consistently represented across Large Language Models (LLMs) and the evolving web. We are seeking a strategic operator who can influence LLM ecosystems, not just optimize content—someone who translates strategy into enterprise-wide adoption and measurable customer engagement outcomes. The role focuses on optimizing for customer engagement by defining strategies that   compliantly   enhance relevance and accessibility for customers searching for products , disease education   and medicines,   with a specific focus on   partnering with   US   marketing strategy and   operations   teams   on the future of web experiences, and scaling standards and measurement across   other   markets.     Key Responsibilities   Global LLM Strategy Leadership (50%)   Sets the commercial LLM visibility strategy (principles, standards, roadmap), with a strong emphasis on driving customer engagement.   Has authority to define global principles and sets standards that markets adopt; drives consistency where local optimisation previously dominated.   Ensures alignment across   business units that matter in the LLM ecosystem (medical, commercial, other) , and the broader Customer Engagement team; leads change at enterprise scale beyond advisory-only roles.   Designs enterprise playbooks that unify signals LLMs use (structured data, citations, authoritative domains, verifiable sources, content freshness, and cross-channel consistency) to better serve customer needs.   Establishes monitoring and governance for surfaced answers in leading LLM ecosystems (OpenAI/ChatGPT, Google/Gemini, Anthropic/Claude, Meta/ LLaMA , Microsoft/Copilot, Perplexity), with answer auditing and citation tracking.   Global Web Strategy Leadership (30%)   Creates   and   maintains   the   enterprise   strategy for   A straZeneca   owned websites to maximise their influence on LLMs and AI search experiences.   Partners directly with OBU/BBU US web and AI search initiatives as part of   internal workstreams , ensuring web performance, structured data, metadata, and authoritative domain architecture strengthen LLM visibility and trust.   Aligns web experience principles with LLM-era discovery patterns, bridging traditional SEO and modern AI surfacing to prioritise customer engagement outcomes.   Content Operations and Governance Architecture (20%)   Establishes content models and machine-readable representations that improve interpretability and source authority, with clear provenance, versioning, and medical/legal governance.   Defines   canonical   datasets for priority topics and ensures consistent publishing across public web, APIs/feeds, data commons, and knowledge bases used by LLMs.   Orchestrates multi-market workflows and measurement frameworks that sustain freshness, accuracy, and compliance while reducing unnecessary complexity in content-heavy operations.   Platforms, Tools, and Stack Expectations   SEO and Web Analytics:   Semrush , Google Search Console, Bing Webmaster Tools, Google Analytics/GA4, Adobe Analytics, Screaming Frog,   Sitebulb , Lighthouse/ WebPageTest ,   ContentKing /monitoring.   Structured Data and Content Ops: JSON-LD validators, schema.org tooling, taxonomy/metadata management (e.g.,   PoolParty ,   Smartlogic ), component/CMS platforms (e.g., headless CMS), design systems;   Semrush /BrightEdge.   LLM/AI Ecosystem:   Monitoring   surfaced answers via ChatGPT, Claude, Gemini, Copilot, Perplexity; tools for answer auditing and citation tracking; familiarity with retrieval concepts (RAG), embeddings, and knowledge graphs.   Data and Feeds: API management, sitemap generators, data pipeline orchestration, and publishing workflows that ensure consistent machine-readable outputs across markets.   Experimentation and Dashboards: BI tools for KPI tracking (e.g., Power BI, Tableau), statistical testing frameworks, and custom dashboards for LLM visibility signals.   Required Experience and Qualifications   5+ years in digital strategy, web, or enterprise content operations; proven leadership of global, cross-functional programs.   Measurement   expertise : KPI design, dashboards, experimentation, and attribution; hands-on   proficiency   with   Semrush , GSC, Adobe.   LLM/AI familiarity: Understanding how major LLMs source and rank information, common citation   behaviors , and tactics to increase trustworthy surfacing; experience with content structuring, metadata, and retrieval strategies (RAG/knowledge graphs).   Enterprise scaling and change management: Playbook creation, standards adoption, and cross-market enablement; ability to align stakeholders and drive execution with clear authority to set global principles.   Excellent communication and influence skills with senior leaders; ability to translate   and   distill   complex technical topics into   simple terms that   cor elate   to   business value.   Deep awareness of health-specific regulatory and ethical considerations (e.g., Google’s Your Money, Your Life frameworks, ChatGPT Healthcare, and specialised health LLMs such as   OpenEvidence   and   DoxGPT ) and how healthcare differs from other industries in trust, safety, and compliance.   Core Competencies   Strategic and Technical Depth: Shapes LLM and web strategies with a strong enterprise mindset beyond content-only focus.   Data-Driven: Uses measurement to prioritize and   demonstrate   impact; comfortable with experimentation.   Collaboration and Influence: Partners across US, Markets, and GCS; sets standards that markets adopt and drives consistency at enterprise scale.   Compliance Orientation: Embeds accuracy, provenance, responsible AI, and health regulatory awareness into design and operations.   Preferred Experience: 8+ years in digital strategy, web, or enterprise content operations; proven leadership of global, cross-functional programs. 3+ years of industry experience (pharma, healthcare)   Reporting   Reports to Senior Director, Digital & Web – Commercial AI.    Works closely with US digital leaders, Markets,   Media Strategy,   G lobal Operations ( GCS ) , Corporate Affairs, Medical/Regulatory, IT/Platform teams, and Analytics.     The annual base pay for this position ranges from $168,700- $253,100. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. Date Posted 29-Jan-2026 Closing Date 11-Feb-2026 Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.

Other Ai Matches

Field Scientific Leader (Hematology) - Ankara Applicants are expected to have a solid experience in handling Job related tasks
Sales Representative Oncology (GYN GU) Applicants are expected to have a solid experience in handling Job related tasks
Local Study Manager / Clinical Project Lead (m/w/d) Onkologie Applicants are expected to have a solid experience in handling Job related tasks
Plant Maintenance Engineer - APICOM Applicants are expected to have a solid experience in handling Job related tasks
Key Account Manager GI/GU (Łódzkie, Opolskie, Śląskie) Applicants are expected to have a solid experience in handling Opolskie, Śląskie) related tasks
Oncology Associate Business Partner Applicants are expected to have a solid experience in handling Job related tasks
Senior Consultant - SAP Tax Consultant Applicants are expected to have a solid experience in handling Job related tasks
Japan Local Case Advisor, GBS Patient Safety Applicants are expected to have a solid experience in handling GBS Patient Safety related tasks
MR-呼吸生物制剂新产品-遵义 Applicants are expected to have a solid experience in handling Job related tasks
RSM-突破性多适应症生物制剂(南区)-广州 Applicants are expected to have a solid experience in handling Job related tasks
【AstraZeneca】【CET】CRM Platform Lead, Field capability & Launch excellence, Customer Experience & IT Applicants are expected to have a solid experience in handling Field capability & Launch excellence, Customer Experience & IT related tasks
Key Account Partner CVRM (Warszawa) - umowa na zastępstwo Applicants are expected to have a solid experience in handling Job related tasks
Biopharma Translational Medicine (Associate) Principal Scientist Applicants are expected to have a solid experience in handling Job related tasks
Global Head of Marketing – Clinical Development Health Tech Evinova Applicants are expected to have a solid experience in handling Job related tasks
Sr.Engineer,SHE Applicants are expected to have a solid experience in handling SHE related tasks
Senior Director, Global Quality and Operational Excellence, Site Management & Monitoring Applicants are expected to have a solid experience in handling Global Quality and Operational Excellence, Site Management & Monitoring related tasks
Marketing Director, LC Late Stage Applicants are expected to have a solid experience in handling LC Late Stage related tasks
Director Scientific Communications and Engagement Applicants are expected to have a solid experience in handling Job related tasks
Japan Local Case Advisor, GBS Patient Safety Applicants are expected to have a solid experience in handling GBS Patient Safety related tasks
RMM-Retail-南区 Applicants are expected to have a solid experience in handling Job related tasks
MR-RIN-徐州 Applicants are expected to have a solid experience in handling Job related tasks
Medical NPP (New Product Planning) Lead, Oncology/Hematology Applicants are expected to have a solid experience in handling Oncology/Hematology related tasks
Medical Science Liaison-gMG/NMOSD-Jinan Applicants are expected to have a solid experience in handling Job related tasks