产品市场经理 job opportunity at Zeiss Group.

Home Jobs In China Tag: Job 产品市场经理 position at Zeiss Group


DateMore Than 30 Days Ago bot
Zeiss Group 产品市场经理
Experience: General
Pattern: full-time
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degreeGeneral
loacation Guangzhou, China
loacation Guangzhou....China

职责一：制定并执行产品战略与生命周期管理 市场洞察与定位： 深入研究中国近视防控市场，分析政策（如“双减”）、技术（如多区离焦镜片）、竞争对手（如其他品牌OK镜、低浓度阿托品等）的动态。 明确自家产品的核心价值主张和目标用户画像（是追求便捷的青少年？还是需要裸眼视力的特殊职业成人？）。 进行SWOT分析，找到产品的差异化竞争优势（如材料、设计、加工工艺、矫正范围等）。 产品规划与生命周期管理： 负责产品的长期规划，包括现有产品的迭代升级和新产品的概念提出。 管理产品从引入、成长、成熟到衰退的整个生命周期，制定不同阶段的策略（如成长期的市场扩张，成熟期的客户忠诚度维护）。 跨部门协作与落地： 与研发、临床注册部门协作，将市场需求转化为具体的产品特性和注册资料要求。 与供应链、生产部门沟通，确保产品供应稳定，成本可控。 职责二：驱动产品上市与营销推广 整合营销传播： 制定年度、季度营销计划及预算。 策划并执行多渠道的市场活动，包括但不限于：专业眼科会议、线上学术研讨会、医生培训会等，以建立专业领域的品牌影响力。 针对终端消费者，通过社交媒体、家长社群、科普内容（如短视频、文章）等进行教育式营销，提升品牌认知度和需求。 营销物料与工具开发： 开发和制作所有销售工具，如产品说明书、临床数据白皮书、竞品对比手册、演讲PPT等。 为验配机构（医院、视光中心）提供市场支持物料，如宣传海报、易拉宝、患者教育手册等。 数字营销与品牌建设： 管理官方网站、微信公众号、微博等数字资产，通过内容营销吸引和培育潜在客户。 监控品牌声誉，处理潜在的公关危机。 职责三：赋能销售与渠道管理，深化市场教育 销售团队赋能： 对内部销售团队和外部渠道代理商进行持续的产品知识、竞争策略和销售技巧培训。 及时传递最新的市场信息和产品动态，确保销售说辞的统一性和专业性。 关键客户支持： 与重点医院的眼科主任、视光中心主任等关键意见领袖建立并维护良好关系。 协助销售团队进行大型项目的投标、关键客户的学术拜访和技术答疑。 市场反馈闭环： 建立机制，从销售团队和终端客户那里收集关于产品、价格、政策的反馈。 将这些一线信息转化为产品改进建议或市场策略调整的依据，形成从市场来到市场去的闭环 无 Your ZEISS Recruiting Team

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