Marketing Manager job opportunity at KONE.

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DateMore Than 30 Days Ago bot
KONE Marketing Manager
Experience: 5-years
Pattern: full-time
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degreeMBA
loacation Shanghai FL HQ, China
loacation Shanghai FL HQ....China

Welcome to KONE! We are a diverse team of over 60,000 employees, enabling safe, sustainable, and effortless people flow for billions of city dwellers every day. Innovating together across everything we do, we show the way for the good of our planet and its people. Here, you are welcomed as you are, your courage is celebrated, and your impact rewarded. Grounded by our strong roots stretching back over a century, our exciting journey continues – join us and let’s shape the future of cities together! 1. Marketing Content Strategy & Execution 1. 营销内容策略与执行     Develop and implement a content roadmap aligned with brand strategy, including case studies, brochures, videos, and digital assets for architects, developers, facility managers, and end-users.     制定并执行品牌战略框架下的内容规划，撰写包括面向建筑师、开发商、物业经理及终端用户的项目案例、产品手册、视频及其他数字宣传内容。     Manage the full content lifecycle—from ideation to performance tracking—to ensure it resonates with target audiences and supports lead generation.     管理内容全生命周期（从创意到效果追踪），确保内容精准触达目标受众并有效支持线索获取。     Collaborate with product, sales, and R&D teams to create customer-centric content highlighting innovation, safety, and sustainability.     与产品、销售、研发团队合作，打造以客户为中心的内容，突出通力在产品创新、安全与可持续方面的优势。   2. Brand Building & Management 2. 品牌建设与管理     Ensure consistent messaging, visual identity, and brand experience across all touchpoints, in line with global guidelines.     确保所有宣传物料的内容、视觉识别与体验符合全球品牌规范。     Monitor competitors and adapt content strategies to market trends and customer needs.     持续监测竞品动态，及时优化内容策略以应对市场变化与客户需求。 3. Social Media & Digital Marketing 3. 社交媒体与数字营销     Lead social media strategies on platforms like WeChat, Red, and TikTok, managing content calendars, community engagement, and paid campaigns to boost brand awareness.     搭建社交媒体策略（微信、小红书、抖音），统筹内容日历、互动与投流计划，提升品牌声量。     Analyze metrics to optimize content strategy, improve engagement, and drive traffic to corporate sites and lead-generation portals.     通过数据分析优化内容策略，提升互动率，以支持官网访问及线索转化。     Stay updated with digital marketing trends and leverage new tools to innovate social media initiatives.     紧跟数字营销趋势，善用新兴工具与平台，推动社交内容形式创新。 4. Event Strategy & Execution 4. 活动策略与执行     Plan and execute large-scale events such as trade shows (e.g., home-lift expo, CIIE), product launches, and customer summits, managing budgets and cross-functional coordination.     策划并执行大型活动，如行业展会（如家用电梯展、进博会）、新品发布、客户峰会等，统筹预算与跨部门协作。     Oversee event pre-promotion, on-site execution, and post-event follow-up to ensure maximum ROI through lead capture and stakeholder engagement.     负责活动前宣、现场执行与会后跟进，通过高效线索收集与利益相关方互动实现最大投资回报。 1. Professional Experience 1. 专业经验 Bachelor’s degree or higher in Marketing, Communications, Business Administration, or related fields; MBA is a plus. 市场营销、传播、工商管理或相关专业本科及以上学历；MBA优先。 5+ years of B2B marketing experience in sectors like elevator, construction, smart buildings, or manufacturing. 5年以上B2B市场营销经验，有电梯、建筑、智慧楼宇或制造业背景者优先。 Proven success in content development, brand management, and social media strategy; experience with large-scale events is highly desirable. 在内容创作、品牌管理及社交媒体策略方面有成功实践；具备大型活动策划执行经验者尤佳。 Familiarity with digital marketing tools (Adobe Analytics, Canva, Adobe Creative Suite) and social media platforms. 熟悉主流数字营销工具（如Adobe Analytics、Canva、Adobe Creative Suite）及社交媒体管理平台。 2. Core Competencies 2. 核心能力 Fluent English proficiency essential for global collaboration. 英语流利（书面与口语），能高效参与全球协作与内容创作。 Optimistic, proactive mindset suited for fast-paced environments. 积极主动，具备在快节奏、结果导向环境中高效工作的韧性。 Excellent communication, negotiation, and cross-functional collaboration skills. 出色的沟通、协调与跨部门协作能力，能有效联动销售、产品、研发及外部机构。 Strong strategic thinking, project management, and problem-solving abilities, with attention to detail and data-driven decision-making. 具备战略思维、项目管理与解决问题能力，注重细节，善于基于数据做出决策。 At KONE, we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas. Sustainability is an integral part of our culture and the daily practice. We follow ethical business practices and we seek to develop a culture of working together where co-workers trust and respect each other and good performance is recognized. In being a great place to work, we are proud to offer a range of experiences and opportunities that will help you to achieve your career and personal goals and enable you to live a healthy and balanced life. Read more on www.kone.com/careers

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