Director, Off-Platform Reach position at Warner Bros. Discovery.| United States Of America

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Warner Bros. Discovery Director, Off-Platform Reach

Experience: 7-years

Pattern: full-time

Country:

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NY New York 30..........United States Of America

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. To see what it’s like to work at CNN, follow @WBDLife on Instagram and X ! Your New Role... CNN is looking for a Director of Off-Platform Reach to lead CNN’s audience growth and engagement strategy across key social platforms including YouTube, TikTok, and Instagram . As we work maximize reach, engagement, and monetization of CNN journalism where our audiences are, we are growing a team dedicated to producing platform-specific and social-first journalism that is digitally native, experimental and editorially excellent. This role oversees a team of platform-native experts and works cross-functionally with editorial, product, audience, data, and revenue teams to scale CNN’s presence across external platforms. You are an analytical and creative leader with deep platform fluency, editorial excellence, and a strategic mindset. Your Role Accountabilities... Platform Strategy & Audience Development Define and evolve CNN’s multi-platform video strategy for YouTube, TikTok, and Instagram in alignment with audience growth, engagement, and revenue goals. Translate company-wide editorial and business priorities into tailored strategies for each platform. Lead efforts to build content franchises, develop repeatable formats, and experiment with new storytelling techniques that resonate natively on each platform. Balance short-term performance (e.g., views, subscribers, watch time) with long-term brand building and habit formation. Editorial Oversight & Creative Leadership Ensure each platform’s voice, tone, and visual identity aligns with CNN’s brand while remaining native to the medium. Guide frameworks and best practices for content packaging decisions including titles, thumbnails, hashtags, and SEO optimization. Partner with video producers, editors, and newsroom leadership to adapt content for off-platform formats without compromising editorial integrity. Performance Optimization & Analytics Set and track KPIs for each platform; lead performance reviews and data-driven strategy adjustments. Partner with insights and analytics teams to identify audience trends, content opportunities, and platform shifts. Promote a culture of experimentation, testing, and rapid iteration. Cross-Functional & External Collaboration Act as a key liaison with platform partners (YouTube, Meta, TikTok) to maximize editorial and product collaboration. Represent the off-platform team in internal meetings with editorial, marketing, product, audience development, and monetization stakeholders. Surface insights and share platform learnings across global digital and social teams to enhance broader strategy alignment. Team Management & Leadership Lead, mentor, and grow a team of channel managers and content strategists across YouTube, TikTok, and Instagram. Drive team excellence through clear goals, performance feedback, and a culture of iinnovation and journalistic excellence. Advocate for off-platform needs and opportunities within broader digital leadership. Your Qualifications & Experience... 7+ years of experience in digital content strategy, including managing professional YouTube, TikTok, and/or Instagram accounts for a news or media organization. Proven leadership experience managing high-performing teams and cross-functional projects. Expertise in platform algorithms, search and discovery, and native storytelling formats across YouTube, TikTok, and Instagram. Strong editorial judgment and familiarity with newsroom operations and journalistic ethics. Proficiency with YouTube Studio, TikTok Creator Tools, Meta Business Suite, analytics platforms (Google Analytics, Tubular, etc.), and Adobe Creative Suite. Demonstrated success in growing audiences, launching content series, and managing monetization strategies. Excellent communication and presentation skills, with the ability to engage senior stakeholders and external partners. Comfortable working in a fast-paced, breaking news environment with flexibility around working hours. How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $137,901.00 - $256,103.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

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Director, Off-Platform Reach job opportunity at Warner Bros. Discovery.

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