Creative Editor job opportunity at Sun Life Insurance.

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DateMore Than 30 Days Ago bot
Sun Life Insurance Creative Editor
Experience: 9-years
Pattern: full-time
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degreeHigh School (S.S.C.E)
loacation Taikoo Shing, Hong Kong Island, Hong Kong
loacation Taikoo Shing, ..........Hong Kong

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world. Job Description: To craft compelling creative and marketing content across various platforms, in line with our Brand identity and personality. This role will focus on developing and leading the creative development of the content as well as refining the written components that complement our visual assets, ensuring a cohesive and impactful message across all marketing channels. Lead the creative/ multimedia function and work with the multimedia designer to create integrated marketing assets for web, digital advertising, email campaigns, events, social media, print collateral, and video projects. Develop engaging copy and narratives that align with and enhance multimedia content for marketing campaigns. Optimizing content creation standards and messaging consistency across different platforms. Provide creative input and written briefs (and copy) for video productions, including scripts for evergreen digital content. Craft compelling narratives and copy for executive presentations, working closely with the designer to ensure visual and textual elements are in harmony with each other. Lead in the use of Gen AI to reduce turnaround time and significantly increase the productivity of the function , ensuring the written content aligns with and enhances these visual innovations Edit and refine content to maintain brand voice and style across all marketing materials Hands-on support of multimedia asset creation and delivery maybe needed in busy periods. Preferred skills Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) Experience with AI content generation tools (e.g., Jasper, Copy.ai, Higgsfield.AI etc). Strong understanding of UX writing principles Knowledge of multimedia production workflows Familiarity with brand management systems Regularly addresses complex creative challenges requiring original solutions (e.g., adapting brand voice for new markets) Solves varied problems including cross-platform consistency issues and AI integration barriers Manages interdependent tasks like coordinating visual and textual elements across global campaigns Optimizing AI-generated content while maintaining brand authenticity   Qualifications Bachelor's degree in Marketing, Communications or related field Minimum 9+ years experience in creative content development Certification in digital marketing (e.g., Google Analytics) preferred Proven portfolio of multimedia marketing projects Responsibilities Creative Leadership and Asset Development: This accountability involves taking overall responsibility for the creative and multimedia function, fostering collaboration with the multimedia designer, and spearheading the creation of integrated marketing assets. Copywriting and Narrative Development: The focus is on crafting compelling narratives and engaging copy that resonate with the target audience. This includes developing content for marketing campaigns, executive presentations &video production. Content Optimization and Consistency: Establishing and maintaining high standards for content creation. Implementing processes to ensure messaging consistency across all platforms and refining content to align with the brand's voice/style AI Integration and Productivity Enhancement: Leading the integration of Generative AI technologies is a key aspect of this role. The goal is to leverage AI to streamline workflows, reduce turnaround times, and significantly boost productivity. Cross-Platform Content Creation: This accountability encompasses the development of diverse content types across multiple platforms. From web and digital advertising to email campaigns, social media, print collateral, and video projects, the role demands versatility in content creation . Job Category: Marketing Posting End Date: 29/06/2026

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